Adam Cohen

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Share this on LinkedIn. Post this to Posterous. Tweet This! Email this to a friend?

Questions 225
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook.

Data 100
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Social Media Success is About The Customers, Stupid

Adam Cohen

…watching customers share and comment on really valuable and relevant content your team created. Celebrities Are Not Taking Over Twitter (49). Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Photo credit: cayusa via flickr. Most Commented.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Quickly it became clear that Greg’s outreach team had lined up the right chapter with something I’m passionate about. Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. And then I started reading MicroMarketing.

Marketing 210