Buzz Marketing for Technology

FEBRUARY 1, 2012

So to help with this, I suggested that we use football teams as a proxy to find the right environment. After this discovery, I contacted my Audience Development team here at Networked Insights and asked them to develop a series of lists of the top NCAA football teams for various audience categories.

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Syndication 254

Syndication Marketing ROI Data 254

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Truth be told I wasn’t 100% clear on what I was going to get out of 2 days of training for my leadership team but my word is my bond and lucky for me so was Luke’s!

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

DECEMBER 22, 2009

My social media team has grown from 7 people at the start to now over 75 people as part of a “virtual cross discipline team” that meets weekly about social activity. And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

MAY 29, 2013

Focus a team or a project on one objective at a time. 4) Create one team for big data. Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. 3) Sell the concept internally.

Data 278

Data Tips Aggregator B2B 278

Buzz Marketing for Technology

MAY 11, 2010

Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? Or do you have one team with one goal with many players all connected together under the leadership on one person – what I call the Social Media lightening rod.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Social Media is having a big impact on Customer Service as evidenced by all the issues our teams are handling each week for Avaya. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. This makes it harder to keep up. This is very different than even 6 months ago.

Company 174

Company Social Media Web 2.0 Policies 174

Buzz Marketing for Technology

MAY 30, 2012

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say. With the proper technology and the right team, they can interpret that real-time data and make mid-stream changes to campaigns so as to ensure success. Social data is a boon for marketers.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. Thought leadership: A deep-dive and first-to-surface We are never surprised by a regulation.

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

AUGUST 12, 2009

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned. With Twitter!!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

JULY 6, 2011

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

NOVEMBER 16, 2011

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

MAY 9, 2012

What you really need is real-time data, gathered and interpreted by smart technology and then put into practice by a team who now understands your customers’ REAL attitudes and interests. Very likely that means you’ll find them on Social Media. The opportunity is yours for the taking! Related posts: How important is real-time data?

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

DECEMBER 22, 2009

My social media team has grown from 7 people at the start to now over 75 people as part of a “virtual cross discipline team” that meets weekly about social activity. And I often wonder how will I push the barriers of that team out - to be more like 15,000 people acting socially in a coordinated, passionate way about our brand.

Social Media 109

Social Media Conference Team Organization 109

Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. Unfortunately I not only “Achieved Expectations” on that list … I actually “Exceeded Expectations”!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

MARCH 2, 2010

Hopefully this will give you some insights into how my team creates and measures engagement at Avaya. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Creating Engagement. As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JANUARY 19, 2010

Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

APRIL 25, 2013

Adapting to the Age of the Customer requires a new skill set that existing leadership teams don’t necessarily possess. Which is no small feat since most companies are not “born digital” there is a lot of work to do to get all the people, process and technology to line up. Moreover, marketing has become so deeply entwined with technology.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

MAY 23, 2012

Underpinned by technology and with a team of smart people ready to listen, interpret, and act, Social Business Intelligence can offer you unparalleled advantages as you make new product decisions, develop in new markets, and abandon unprofitable areas in favor of growth.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JANUARY 6, 2011

But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. see photo below).

Facebook 276

Facebook Discount How To B2B 276

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team.

Marketing 225

Marketing Loyalty Statistics Mobile 225

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all). And finally.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle.

B2B 219

B2B Communities Curation Marketing 219

Buzz Marketing for Technology

AUGUST 11, 2010

So as a natural follow up act to last years Facebook Marketing for Dummies (Wiley 2009) which is now going on its 2nd Edition (after 4 printings of the book), I have once again teamed up with college buddy and CEO of AboutFaceDigital, Rich Krueger and writer Joel Elad (of LinkedIn for Dummies fame and other tech books) to bring you Facebook Advertising (..)

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

NOVEMBER 24, 2010

20,000 people for 4 hours producing tons of content – more content than I produced with all my teams around the world in a year – they exceeded in 4 hours! Now take that same dynamic and put that in front of your brand.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

APRIL 30, 2013

Related posts: Your Testing Program: Smart Ways to Get Your Team On Board Who would object to gathering hard data on exactly how. 3 Reasons Online Customers Never Return There are many reasons customers will only buy from a. Related posts brought to you by Yet Another Related Posts Plugin.

ROI 241

ROI Project Research Sites 241

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy.

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? The software may be real time but the sales people aren’t.

Marketing 197

Marketing StumbleUpon Digg Reddit 197

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Finance teams will be getting tweets on billing and finance issues directly from the socialsphere rather than from the marketing guy.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

APRIL 15, 2016

When I spoke to the POSSIBLE team they reported this free demo introduced them to a data warehouse automation tool from TimeXtender. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

JANUARY 28, 2010

My social media team deals directly with them and they rarely talk about other firms in our space. I draw a hard line between Influencers and Advocates. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya. They are “advocates&# of the Avaya brand.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

JUNE 30, 2010

The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Just letting them know you are out there to help is always a good idea as well. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 256

B2B ROI StumbleUpon Digg 256

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. To build better virtual team performance, focus on and talk about the similarities between people. This model tells us that the leader of a virtual team who wants to build. Team Think.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

JULY 31, 2008

For example, you might keep the soccer teams phone numbers to be able to pull up when needed, but you also need to have tagged them as the soccer team so that you have a list of them available, because you likely won’t remember everyone on the team.

Skills 140

Skills Mobile Survey Team 140