Adam Cohen

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Autumn Transitions

Adam Cohen

I am taking on a role where there is already an established and very talented local team in Boston, and where I will be focused on building our reach, creating and expanding client relationships and broadening our offerings of world-class social media services.

Flickr 255
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models.

Data 100
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The Digital Five Tool Player

Adam Cohen

They need to be good team players and good leaders, especially in pushing through ideas that are new. Honoring commitments, adjusting approach to who you are working with (C-level vs. junior resources), ability to multi-task are just some things I look for in a team player – regardless of digital background.

Tools 247
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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

If product marketing teams operate independently, they won’t have the benefit of getting the most out of content and to the customer they may appear disjointed or out of sync. The budget question comes down to the fact that content generation requires funding – manpower, skills, assets.

Content 237
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Autumn Transitions

Adam Cohen

I am taking on a role where there is already an established and very talented local team in Boston, and where I will be focused on building our reach, creating and expanding client relationships and broadening our offerings of world-class social media services.

Flickr 100