Techipedia: Tamar Weinberg

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. The scoring system ensures that the system runs as efficiently as possible so that no marketing dollars go to waste. The key to a successful RTB campaign is knowing how much to bid to serve the impression.

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

Add tags to the footer of your site, and all systems go! You can optionally include social profile data in your e-commerce system or CRM through a social login system. The premise of the product is simple. It will learn about your social influencers to whom revenue can be attributed to.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Google+ Commenting System. The Old Model.

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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Personally, if we ever did such a thing, I might be inclined to volunteer myself under the following conditions: This system should be managed by a government entity or private company in association with law enforcement. This system should not cache all of a user’s whereabouts, but only the last 24-48 hours.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Ideally, this system should be flexible and web based, allowing you to either create the campaigns yourself from scratch or offer a managed service to guide you through the process. This could be a phone number, a link to a mobile website and ideally a time frame which will create a sense of urgency. Tracking Success. Final Thoughts.

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Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

Backlinks are just one aspect that Bing uses to determine a ranking system on their SERPs, so although the Disavow LinksTool will help, it’s not going to make a huge difference. Bing will do its best to try and find these unnatural links through algorithms and other systems, but the search engine will not help you fill out these forms.

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How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

It joins the Follow button for brands and a notification system to keep track of network updates, both introduced by LinkedIn earlier this year to boost engagement on the social network. The Endorsements feature was launched in English across the United States, India, New Zealand, and Australia in late September.