The Ultimate Guide to Targeting Search Profiles on Facebook
Techipedia: Tamar Weinberg
FEBRUARY 12, 2013
Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. The scoring system ensures that the system runs as efficiently as possible so that no marketing dollars go to waste. The key to a successful RTB campaign is knowing how much to bid to serve the impression.
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