Dave Fleet

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

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