The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. and research your customer, your products, your competitors products, etc.
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