Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning. Will he share it with his 100K Twitter followers and Facebook fans? What’s the right syndication partner to increase your audience size? Will he blog about it too? Is your brand willing to retweet his story?

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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Four Ways Brands Can #Unplug

Social Media Strategery

Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine. You probably can’t just up and leave Twitter, but will anyone notice if you shut down your Pinterest page? Share something interesting that another brand created.

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