Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning. What’s the right syndication partner to increase your audience size? It’s about developing multi-channel relationships with a variety of stakeholders. Should you use paid search links to drive additional traffic?

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Syndicating content. As brands acquire more and more fans, followers, and “likes,” and as these social networks get larger and larger, the cost to reach them will continue to increase. When a brand makes an investment in creating high-quality content, you can bet they’ll ensure it reaches the largest number of people.

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Four Ways Brands Can #Unplug

Social Media Strategery

Take some of your social media budget and instead of applying it to more content generation, syndication, or promotion, consider sinking it into some good, old-fashioned offline activities. Take it offline. Brands should realize their communities live offline as well.

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