Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ). B2B product marketing budgets are expected to increase on average 3.1% billion in 2014. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 2, 2013

The most popular type of content: white papers, read by 88% of buyers. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( That actually sounds quite low, doesn’t it?) Earnest Agency ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60