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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.

ROI 191
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The Corporate Social Media Summit 2011

Mindjumpers

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. The Corporate Social Media Summit 2011.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98
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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. What kind of content do they consume, and where do they hang out online?

B2B 52
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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144
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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” A recent major survey conducted by his company, MatterNow, found that 95% of marketers believe that visual content matters.

Content 95