Adam Sherk

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. To make the survey more meaningful I divided the 60 sites into eight categories. Travel 30,622 1,457. Travel 49,431 1,586. Average Links Average Linked Pages.

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Travel 32%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Entertainment 52%. Health 50%. Sports 38%.

Mobile 164
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Why the News Business Isn't Profitable

Adam Sherk

The company has remade itself into a new era media firm by eliminating a lot of the overhead associated with producing content — via Seed.com — and focusing on topics that are more commercial in nature — travel, finance, auto, etc — rather than news. What Horrible Things Did Time Magazine Do in 1964?

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. UPDATE: A few days after I posted this The New York Times and Foursquare launched partnership for the Winter Olympics. Check out The New York Times page on Foursquare to see it in action.