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[SURVEY] Key learnings from marketers who actively use buyer personas

Audiense

After the results of our recent survey, created in partnership with Best Buyer Persona , we wanted to dig deeper into how marketers and their teams are creating buyer personas, from the tools in their audience-building arsenal to how personas influence they day-to-day.

Survey 203
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Audiense and GWI integration: How to enhance your audience intelligence by combining social & survey data

Audiense

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

Survey 148
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An Honest Look into our Engineering Team Engagement Survey

Buffer Social

It’s been a busy season for our engineering, product, and design teams at Buffer — what we collectively refer to as EPD. Women on the engineering team have a much lower eNPS than their male counterparts. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62
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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The case for embracing AI in social media workflows Social teams are already catching onto the benefits of these tools. Using AI enables your team to get ahead of these challenges.

Team 133
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Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

Social Media During Covid-19 Survey Results. Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey.

Survey 200
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185
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Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)

Social Media Today

The team from Stackla recently conducted a survey on the effectiveness of different approaches. What types of content drive the most consumer action on social?

Survey 167