Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. But the rest of the results of the survey are quite interesting. It’s not really surprising. One negative message about your brand going viral can really put a damper in your business’s trust among consumers.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

AUGUST 7, 2013

A survey of U.S. So more people were surveyed than last year and the number of companies that use their content marketing to generate new leads more than tripled while those interested in increasing revenues declined by 9%. The survey wanted to know what was the primary reason for a company’s content marketing strategy.

Survey 98

Survey Small Business Strategy Company 98

Small Business Mavericks

JULY 18, 2014

Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%). It looks to me, from this survey, that the business who has money to gamble is putting it on social media.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

JULY 17, 2012

According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. The survey places Facebook at the bottom of 20 companies on customer satisfaction, which is quite alarming. These social networks all scored 64, 63, and 69, respectively. Even Yahoo!

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

JUNE 20, 2013

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. The survey revealed some other interesting statistics, as well. Today, that number is 98%. For instance: 87% of small businesses are using social media ; five years ago it was 10%.

Small Business 101

Small Business Marketing Statistics Survey 101

Small Business Mavericks

JULY 24, 2013

Post surveys. Engage your fan base with occasional surveys. Your fans will appreciate getting to know more about your company and its passions. Keep it fun and entertaining. Engage your audience with great content and be professional. People love to tell you what they think.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

OCTOBER 6, 2011

So says a new survey. I find two things really interesting about this survey, both pointed out by Marketing Pilgrim. First, in all but one survey category, there’s not a big gap between Millennials and non-Millennials.

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

AUGUST 7, 2014

Moz came out with the results of The New Link Building Survey 2014 , so of course it’s interesting because it’s the feedback from 315 people who are actively involved in link building as part of their job. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.

Directory 87

Directory Survey Project SEO 87

Small Business Mavericks

NOVEMBER 22, 2011

A recent survey shows that Facebook is the king of social media for small businesses. But the really interesting aspect to this survey is the muddle in the middle. And of course, I don’t think anyone is surprised that 81% of surveyed small businesses don’t use MySpace (does anyone still use MySpace?). Evidently so.

Social Media 93

Social Media MySpace Facebook Small Business 93

Small Business Mavericks

SEPTEMBER 10, 2012

Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. 61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Among those channels included: Brand awareness. Marketing campaign.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

DECEMBER 15, 2011

A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. At the same time, the survey also suggests that 70% of all small businesses do use Facebook over any other social media like Google, LinkedIn, Yahoo and Myspace just to name a few. The proof is there.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

APRIL 25, 2012

An increasing tactic is to pop-up a short survey when exiting a website. Pop-ups do annoy some people, however, you will be surprised how many people stop to answer a question or three, and you’ll be equally surprised with the results that these surveys deliver, including newsletter subscriptions.

Newsletter 101

Newsletter Survey Engineering Influencer 101

Small Business Mavericks

JUNE 26, 2011

Here are the story’s highlights: Groupon is the most popular daily deals site with 51% of survey respondents saying they use the site (to LivingSocial’s 24%). Keep in mind that Google Offers is barely two months old, so the study could be biased. But Groupon and LivingSocial have been going at it for some time now.

Retail 170

Retail Survey Study Sites 170

Small Business Mavericks

DECEMBER 24, 2013

According to one survey , the majority of people who own computers would give up their laptop for a tablet. Can you imagine a time when most people have tablet computers but no desktops or laptops? Even more striking, 56% of them would click on an ad on their tablet before clicking on an ad on their PC.

Marketing 98

Marketing Mobile Small Business Survey 98

Small Business Mavericks

SEPTEMBER 23, 2014

Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing.

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

SEPTEMBER 3, 2013

Facebook took a survey of its users and asked them how they judge quality. The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. The results weren’t all that surprising, but they are important.

Content 98

Content Facebook Meme How To 98

Small Business Mavericks

OCTOBER 6, 2014

Create something new — some good ideas are customer survey results, product research, and anything your customer is interested in. Consider shock — I agree with the idea that this takes a lot of careful research. Shock for shock’s sake is pointless. Write for your followers — this is the key, I think.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

JULY 15, 2012

Take a survey. Use your tabs – I’m amazed at the number of businesses that don’t make the best of Facebook’s tools. Use them some more – Make the best use of your tabs. For instance, promoting your company events. Share testimonials – Let your customers tell their stories.

Facebook 129

Facebook Small Business Education Survey 129

Small Business Mavericks

FEBRUARY 22, 2013

You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. The great thing about the Text-to-Join app is you can set it up today and then forget about it. It works its charm. It’s also free. If your customers have a mobile phone, they can sign up on the spot in just a few seconds.

List 79

List Mobile Retail Survey 79

Small Business Mavericks

NOVEMBER 16, 2015

SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more. This will make your business more efficient and profitable. MailChimp – Manage your mailing list better with MailChimp.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

SEPTEMBER 29, 2015

POS Interaction – When you check your customers out at the cash register in your brick-and-mortar store, ask them to take a quick survey and send them to your website online. You can even go further than that. Sign them up for your newsletter. If you publish routinely to your blog, send links to that content in your newsletter.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

JUNE 12, 2014

Survey respondents expect instant contact with companies (ie. 71% listen to music streams adjusted to their taste instead of the radio — are your messages really personalized? On average, 6 pieces of content are shared on social media, while 5 are still shared by email — is any of it yours? chat) — does your company do that?

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

JULY 22, 2015

After determining your online health, do a survey to find out where your target customers hang out online. Does your website’s design appeal to visitors or is it turning them off? Are you reaching your target demographic in the social networks you hang out in?

Marketing 70

Marketing Survey Newsletter Engineering 70

Small Business Mavericks

FEBRUARY 10, 2015

I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. Native advertising is the only online advertising — wait.

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. Those are pretty staggering numbers, though not surprising. I’ll say, first, that I think the 40% is due to increase.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

APRIL 20, 2011

Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

JANUARY 29, 2015

An unofficial survey puts the majority of folks against it. Some would disagree with calling infomercial-style videos a mistake, but if you are in that group, make sure your audience actually responds to that style. I’d be interested in seeing an A/B test on that.

Video 70

Video Film Marketing Survey 70

Small Business Mavericks

JANUARY 21, 2015

If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website.

Mobile 70

Mobile Marketing Embedding Small Business 70

Small Business Mavericks

MAY 11, 2011

But I recently took a quick survey of About.Me I’ve always been a proponent of your own domain name. I still am. and discovered that there might actually be some potential there for new Web citizens who haven’t got around to building their website yet.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

MAY 18, 2015

They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. What The Survey Is Not. Why Surveys Like This One Are Important. When we pool our insights with things like these surveys, we are helping each other by broadening our perspective. It isn’t short.

Survey 70

Survey SEO Engineering Overview 70

Small Business Mavericks

JANUARY 15, 2015

The report itself is interesting because it includes the results of a survey conducted on businesses operating online. More than a fourth of those in the survey identify as Small Business Owner, and the biggest challenge is seen as generating traffic. Putting the results of a survey in several formats is a good way to increase traffic.

Survey 70

Survey Examples Analysis Small Business 70

Small Business Mavericks

FEBRUARY 19, 2011

Zoomerang says: February 24, 2011 at 6:57 pm Send them a short survey! You can leave a response , or trackback from your own site. One Response to “What Are You Doing With Abandoned Shopping Carts?&# – RT @CarolineMelberg: What Are You Doing With Abandoned Shopping Carts? You must be logged in to post a comment.

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

JULY 14, 2014

This particular survey looked at the millennial bracket — ages 18 – 34 — and is part of their User Profile Study. These surveys are interesting looks at what Twitter users say about themselves and can help form strategies to reach the particular group you are hoping to connect with by using this form of social media.

Survey 93

Survey Study Eventful Social Media 93

Small Business Mavericks

OCTOBER 9, 2014

using standard Panda surveys, we can determine whether Google’s choices are still in line with their original vision.” He explains his evaluation process this way: “…the original Panda questionnaire still remains a powerful predictive tool to wield in defense of what can be a painful organic traffic loss.

Aggregator 102

Aggregator Overview Small Business Survey 102

Small Business Mavericks

JUNE 17, 2014

It’s the results of a survey by Endurance with input from 596 respondents. I think that might be a clue about why their business is “very” small. WebProNews has a nice infographic about the way Most “Very” Small Businesses Are On Social Media, But Have No Strategy.

Social Media 96

Social Media Small Business Guidelines Survey 96

Small Business Mavericks

FEBRUARY 18, 2013

Whether you want to sell more widgets, send people to your landing page, or get survey participants, test your calls to action and keep the strongest ones. If prospects don’t open their e-mails, they won’t read them, and your sales will suffer. Calls to action – A good call to action will make or break you. Is it readable?

Marketing 93

Marketing Widget Survey Campaign 93

Small Business Mavericks

APRIL 1, 2013

Surveys are real good for this. Become a guest blogger – If you guest blog on other blogs within your niche, you can often establish a connection with readers elsewhere and drive them to your own blog where you can deepen, and strengthen, the conversation. Ask questions – Get your blog readers talking by asking them questions.

Content 87

Content Curation Small Business Policies 87