Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 15, 2010

A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. This is not the first time that a lack of goals, planning, cross-divisional cooperation, and even strategy regarding social media marketing shows up in a survey.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

NOVEMBER 3, 2011

Here is an interesting infographic put together by Voltier Digital , which highlights the difference between inbound and outbound marketing based on survey findings of six differetn sources. So it costs less and has better a ROI. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

JUNE 6, 2011

According to conducted surveys: - The main benefit of social media is customer engagement. - However, recently a study was made regarding this subject and the result has been published in an infographic making it possible to gain a good overview of the outcome of a social media presence. On average, a Facebook fan spends additional $71.84

Cost 247

Cost Social Media Overview Case Study 247

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo.

Feed 222

Feed Feedly News Meme 222

Mindjumpers

APRIL 11, 2012

The State of Social Media Marketing– Annual Survey Report. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

FEBRUARY 21, 2014

Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Whatever your goal is, you can always learn from the conversations surrounding your brand. This is a golden opportunity to improve your online branding efforts so make sure you take advantage of it.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 22, 2012

The State of Social Media Marketing– Annual Survey Report. These new additions will be rolled out for all users over the coming weeks, so if you don’t have it now, expect the additions to arrive some time around mid-April at the latest. Similar Posts: A ‘Like’ By Fans Is No Longer Enough!

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

MAY 9, 2011

A simple, no cost option, is easy to implement, just involves a survey questionnaire. However, the new tool can also be very effective, when wanting to do some research among your fans. Questions work on simple voting formula based on individual choices and opinions.

Research 219

Research Questions Tools Facebook 219

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. Currently, he is working on education software for international schools in Asia. .

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

MAY 13, 2011

It provides a kind of survey for more targeted advertising. It gives you the detail of customers who have seen your ad (without clicking), liked it or RSVP’ ed for a particular event. So it is best leeway into their and their friend’s demographics. It is now best to run a test campaign on connections before actually launching it.

Features 173

Features Facebook Library Campaign 173

Mindjumpers

APRIL 14, 2011

Earlier this year, they also released the report called “The State of Corporate Social Media 2011”, which presents and analyzes the results of an extensive survey the company has conducted with corporate social media practitioners.

Social Media 215

Social Media Conference Report Upcoming 215

Mindjumpers

JANUARY 17, 2012

The State of Social Media Marketing– Annual Survey Report. So what do you think, we would love to take this discussion further based on your thoughts :). Similar Posts: What is Your Social Media Marketing IQ? Social Media for Customer Service: Are you listening?

Social Media 199

Social Media Survey Team Company 199

Mindjumpers

SEPTEMBER 9, 2010

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social [.] In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe.

CSR 214

CSR Social Media Fashion Energy 214

Mindjumpers

JANUARY 3, 2011

I wonder what a similar survey would find in, let’s say, two years from now, when the “new” media of today won’t be called new anymore. So: now you know how to get the brand engagement. The tough part: getting the trust and keeping the loyalty. The answer: omnichannel and consumer-centric.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. As evident form the survey results, there is a pressing need for CEOs to be active in social media.

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

DECEMBER 19, 2012

Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product. You can read the full report here or review the main points in the infographic below: Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Report 242

Report Retail Survey Social Graph 242

Mindjumpers

NOVEMBER 7, 2011

Here are some interesting survey findings, which can be useful to understand why customers hesitate before Liking a brand: 39% of Facebook users that Like at least one brand stated that brands should never interpret the Like as permission to post marketing messages that would appear in the News Feed.

Facebook 240

Facebook Survey Study Feed 240

Mindjumpers

AUGUST 7, 2012

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

NOVEMBER 10, 2011

and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

DECEMBER 18, 2012

In China, 85% of companies have official micro blog profiles according to a survey conducted by PRNewswire in the period from January to August 2012. A surprising 88% of Chinese companies still use press releases as a major part of their content marketing, according to the PRNewswire survey. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

MARCH 29, 2012

In the course of the study, it was found that 55 % of the B2B survey respondents search for information using social media. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.

B2B 196

B2B Study Survey LinkedIn 196

Mindjumpers

JANUARY 7, 2013

The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

APRIL 25, 2012

Gushcloud is more than a social media marketing tool. It’s an open, transparent and growing community of influencers that brands can tap into.” Vincent Ha, co-founder and CEO of Gushcloud.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

MARCH 20, 2012

In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets?

Study 272

Study Research Survey Twitter 272

Mindjumpers

JUNE 29, 2012

The phone company called Claro runs off with the title as the most responsive company within the survey with an impressive 96.99% in response rate. In the following, I will therefore take a look at a couple of them to see how they successfully manage to run a community on Facebook and what other brands can learn from them and be inspired by.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

NOVEMBER 14, 2012

Despite this demand for direct interaction and customer care on the social networks, the Zendesk survey participants also drew a pattern of fans being very easily satisfied in terms of brand effort. According to the report, 58% of consumers have liked a Facebook page they noticed through their friends’ Facebook activity.

Meeting 267

Meeting Social Media Social Networking How To 267

Mindjumpers

OCTOBER 6, 2010

But when it comes to social media marketing, most don’t as several surveys have shown. Many businesses work with third parties or experts for web analytics and search engine marketing to get clear and proven results in function of properly defined goals. And ultimately they are defined by the same S.M.A.R.T.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

OCTOBER 21, 2010

Surveys showed that the Swedish people prays. Members of the church declined every year and the main audience was the elderly people in Sweden – the generation who slowly but surely are reaching extinction (no offense). Would they just accept that their market was fading and the society was on their way to death? Find the tribe.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

JANUARY 6, 2012

Get account control now, using software and services – or risk a career of continual social media sanitation’ reads the sub line of the report based on a survey amongst 144 enterprise-class corporations, 32 vendors and qualitative interviews with 61 industry experts. Strategy and Business Objectives.

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

AUGUST 9, 2010

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets.

comScore 232

comScore Microblogging Analysis Nielsen 232

Mindjumpers

OCTOBER 16, 2012

What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

JULY 5, 2011

In survey conducted, 97% of the respondents confessed that their purchase decision is determined by their online experience. Highest number of people follow a brand to keep themselves informed and participate in ongoing offers and deals. ?Majority Majority of people 53.47% at an average, like 2-5 brands on Facebook. ?When

Engagement 244

Engagement Brands Guidelines Survey 244