Direct Marketing Observations

JANUARY 12, 2012

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., Take the Forrester Survey. Interesting how the intersection of what I’m thinking coincides with what others are too. for employees/partners)?

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

MAY 16, 2011

The results from the survey/study revealed the following. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. We start with search, we add social in there and then we finish with search. What does this really mean?

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask. Back in the day, wasn’t customer feedback the 800 number you called to leave your complaint?

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

FEBRUARY 21, 2012

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. Consider this blurb from 10 Ways Social Media Will Change In 2010.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

FEBRUARY 25, 2011

I’m going to echo the question that was broached in the body of the survey results: “Why is the ad spend on social sites growing so rapidly, and will it continue?” Yes, I have bought ads on social networks and the return on investment was low — 27.03%.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing.

Flash Mob 164

Flash Mob Sites URL API 164