Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

Badge 244
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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Share it on StumbleUpon. Tags: Social Media Ethics Facebook Privacy Social network Todd Defren Twitter. Share this on Facebook. Stumble upon something good? Share this on LinkedIn.

Questions 225
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Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. Share it on StumbleUpon. Sweet nectar of Gods. A long lost classic. Thanks for bringing back McRib. Now put it back, please. photo credit: jadendave via Flickr. Related Posts. Share this on Facebook. Tweet This!

Brands 210
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On Facebook and the Death of Etiquette

Adam Cohen

I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Share it on StumbleUpon. Is it something that should be shared 1:1 or OK to share 1:many? Making that choice with the context to understand the medium is crucial in relationship building – for businesses or individuals.

Facebook 240
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share it on StumbleUpon. I’ve worked with clients in different industries, and they all viewed that leap in different ways. On Beyond Snake Oil (1). Tweet This!

Company 231
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. Share it on StumbleUpon. My Diorama. This was quite the opposite of those book reports – the book is worth the read. Cognitive Bias in Social Media Strategy (9).

Marketing 210