Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Buzz Marketing for Technology
NOVEMBER 17, 2010
Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. Tweet This!
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