Ignite Social Media

DECEMBER 8, 2017

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. According to a GlobalWebIndex study on the top motivations for using social media , the top five. Download the full white paper here.

Study 96

Study Social Media Communities Feed 96

Digimind

OCTOBER 17, 2018

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos.

Content 97

Content Data Social Media Marketing 97

Pam Moore

APRIL 24, 2017

A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! The same study also found that 86% of marketers use influencer marketing as part of their content strategy. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Convince & Convert

MARCH 25, 2014

To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Others are covert sales pitches that simply don’t connect and are boring. Read the whole entry. » » Content Marketing'

Case Study 125

Case Study Study Research Report 125

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Dave Fleet

APRIL 12, 2011

The white paper, entitled “ Using Twitter to Reassure Users During a Site Outage ,&# looks into the effects of a company informing people – or not – of an outage via Twitter, and the varying effectiveness of different approaches to doing so.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Mindjumpers

JANUARY 10, 2012

Similar Posts: All You Need To Know About Your Facebook Reach [Study]. 2012 Social Marketing & New Media Predictions [White Paper]. Last.fm, Bebo and MySpace continue their steady decline, while image-sharing site Flickr maintains its user base of around four million.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Buzz Marketing for Technology

NOVEMBER 21, 2012

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.

B2B 252

B2B Marketing Case Study Buy 252

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

OCTOBER 18, 2017

The importance of testimonials and case studies. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Why you must know your unique position in the market. Why you can't be afraid to share your best stuff, including how you do what you do. 7 Foundational Steps to Build Your Personal Brand. Know Your Audience!

Brands 167

Brands Content Template Templates 167

Mindjumpers

AUGUST 24, 2011

The Workshop: The three-hour workshop had about 30 participants and we took them from measuring their Social Marketing IQ through case studies and best practice learnings on the best ways of organizing, managing, engaging and measuring their social media efforts. He is very focused on how social media can create value for companies.

Social Media 178

Social Media Case Study Marketing Conference 178

Koka Sexton

AUGUST 10, 2023

This could include product demos, webinars, or even white papers. This could include product comparisons, case studies, or even customer testimonials. . • Educate Your Customer: Once you understand your customer, you can start educating them. Provide them with the information they need to make an informed decision.

Education 52

Education Loyalty Reputation Price 52

Hootsuite

JULY 12, 2022

Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Another study shows cultural relevance makes up 23% of consumers’ purchasing decision.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? White paper downloads. How are B2B companies evaluating the results of social media marketing efforts? Blog visits and subscribers. Twitter followers.

B2B 190

B2B Social Media Case Study Study 190

Mindjumpers

JANUARY 11, 2012

Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Recommend that you too read the report for some fresh insights and views. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Pam Moore

JULY 13, 2017

How to Develop a Social Business Strategy (white paper). Why Personal Branding is Required, Not Optional (podcast). Brand Humanization in a Nutshell (podcast). How to Develop a Social Business Strategy (podcast). Audience Analysis Worksheet . Content Inventory Worksheet . Content Editorial Calendar . SoundCloud.

Strategy 165

Strategy Twitter How To Training 165

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Ignite Social Media

AUGUST 17, 2017

You’ll want to download our white paper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections. You’ll be amazed at the ideas that can be churned from studying your existing fans. Interested in taking Community First Insights (and your content) to the next level?

Communities 89

Communities Patterns Social Media Management Social Media 89

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). I would love to know.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). I would love to know.

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

FEBRUARY 5, 2018

A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Strategy 145

Strategy Social Media Marketing Consultant 145

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. Case studies. White papers. General topics regarding your products or services. Middle of the Funnel.

Content 68

Content Discount eBook FAQ 68

Proactive Report

NOVEMBER 21, 2022

Listening to conversations about the brand they discovered that people over 50 were talking about scientific studies that showed that learning a language can keep the brain active and healthy. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" case studies. white paper. " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. business to business. consumer brand.

Findability 106

Findability Social Media Case Study ROI 106

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Small Business Mavericks

NOVEMBER 30, 2015

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. Free media download – When it comes to generating leads, nothing is more directly related than offering something on your website to attract targeted individuals to your business.

Case Study 70

Case Study SEO Engineering Advertising 70

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. But guess what? The sales department is one of the best resources for the marketing team to create and visualize new ideas ! Listen to Sales Reps Phone Calls.

Collaboration 60

Collaboration Content Marketing Issues 60

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Related: only one in three broadband users under the age of 35 get all of their TV the traditional way.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. Sponsored White Papers, Webcasts, and Downloads. in Downloads. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Mindjumpers

DECEMBER 3, 2010

Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found.

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. The more we interact with people we know, the more we tend to find aspects about them that we like – which has been repeatedly proven in numerous studies of romantic relationship formation.

Content 141

Content Proposal B2B Meeting 141