Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

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Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. Related posts: SoMed study into street protests. Social Pulse contains a directory that is categorized by topic, which could prove useful for research.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. The native ads used in the study that respondents rated as being of higher quality drove also more trust; those that were rated as lower quality drove less brand trust.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 4, 2013

Facebook and Twitter were informing the friends and family of victims (often erroneously) of the unfolding disaster in real time — even publicly naming names of victims long before anything could be officially confirmed. “The As events rolled out on that fateful night, Twitter told the story of the disaster in real time.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

MARCH 12, 2012

The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Women More ‘Unfriend’ly Than Men, Says Pew Study (abcnews.go.com). Boomers flock to social networks. Teens tend not to tweet. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

FEBRUARY 24, 2013

Related posts: Study shows social media drives sales. February 24: this week in social media. View more lists from Sherrilynne Starkie. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics.

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

NOVEMBER 4, 2012

After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”. Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter. March 2012: Ottawa’s Twitter top 20. So that’s what the government did.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 2, 2020

Study the media to learn which outlets tend to cover stories like yours. Start by following them on Twitter and Instagram. A customer testimonial or case study often provides a good angle. Here are the foundational steps to creating a successful media relations program. Know your media. Connect with them on LinkedIn.

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News Report Software Badge 404

Sherrilynne Starkie

JUNE 15, 2014

social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. Not all social links deliver clicks at the same rate.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

MARCH 21, 2012

Studies have even shown that Wikipedia is almost as accurate as the Encyclopedia Britannica. Top Twitter trends for 2011. Though the quality of Wikipedia has been questioned, the editors of Wikipedia, known as Wikipedians , are vigilant with ensuring the data in Wikipedia is current and accurate. Via: Open-Site.org.

Wikipedia 302

Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

JANUARY 25, 2014

Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. The study showed that native ads registered an 18 per cent higher lift for purchase intent and nine per cent higher lift for brand affinity than banner ads. The hope is that readers will click through to the advertisers own web property.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

FEBRUARY 17, 2012

Here’s an infographic summarizing the study’s findings: Related posts: Next is now: how the internet is changing us. It may not surprise you to know that women are better communicators than men, but it’s interesting that this trend holds true online too. Canada is the world’s No. Creative PR: eating a Ford.

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Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

JUNE 2, 2013

This lead to book deals and the acquisition of his blog by the Poynter Institute for Media Studies. References: “ @Danielle_McNeil ” · Danielle McNeil · May 27, 2013 · Twitter. “ @kismith ” · Kirsten Smith · May 27, 2013 · Twitter. “ @NeomieD ” · Néomie Duval · May 27, 2013 · Twitter. “ @linds_taylor ” · Lindsay A.

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Curation Findability Journal Collaboration 299