Jeff Esposito

FEBRUARY 27, 2013

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. Without 24-hour support, how can we expect a company to invest the time of an employee managing Twitter or Facebook around the clock if the volume is lower than that of phone support? Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

DECEMBER 24, 2010

3 New knowledge layers about Twitter – This is a great post from Geoff Livingston on some interesting facts about Twitter. Top 2% of Twitter Users Generate 58% of Tweets – Going along with the statistics vibe from Geoff’s post above, this Sophos study shows that 22.5

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Contact him on Twitter @KeithTrivitt. If firms aren’t measuring now, they will be in the next couple of years.”.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

JANUARY 12, 2012

15% Of Customers Aged 16-24 Choose Twitter, Facebook First For Support, Says Study [REPORT] – this study does not surprise me whatsoever. Tebow sets Twitter record with OT win – what does the assassination of Bin Laden, the Royal Wedding and Steve Jobs death have in common?

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

DECEMBER 8, 2010

Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Boston’s Boloco does a great job of this using Twitter and foursquare. They interact with everyone on Twitter plus they offer a “Mayor’s Special”- free products to the mayor and two friends on Mondays.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JANUARY 2, 2012

Social Media Case Studies – Fine – Review. On Becoming Baby Wise – Ezzo (Thank you Stephanie Wonderlin for putting me onto this for Baby Espo along with some entertaining Twitter trolls). 2011 Reading List. Business Books. Content Rules – Chapman/Handley – Review. Enchantment – Kawasaki – Review. Evil Plans – MacLeod – Review.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

SEPTEMBER 29, 2010

Despite all of these case studies, there is one company doing great things that often gets over looked that you would never guess. Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. Its hard work and there are plenty of companies that are doing a great job. Sesame Street.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 23, 2010

Anyway…Tripp outlines the post-flip-out Twitter boo-boo the SM folks over at JetBlue made, directly addressing satirist and reporter Andy Borowitz of The Borowitz Report and some “snide” comments he made. I couldn’t agree more with Tripp when she points out everything after the Twitter stream went dark for 10 hours.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

DECEMBER 9, 2010

They don’t have the time to read blogs, books or studies on the space so it is up to the SM team to educate them [I would use the term educate here, or somewhere in the paragraph, since it’s the title of the section]. The root of social media is the conversation on the platforms that we all know and love.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. My fear for social media – Sure social media is a great outlet, but do you ever feel that it is changing into a self-promotional hub?

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? This new study from groupm is worth printing out and taking a look at. Social Media or Search + Social Media? –

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. This post was mentioned on Twitter by jeffespo and jeffespo. I have already self-critiqued and ripped it down to the bones, so let me have it. I truly appreciate any feedback. Enjoy this post? Have a great day.

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

SEPTEMBER 24, 2010

The week also saw the lovely Mrs. Espo sign up for Twitter this week, so she’ll be my #followfriday this week. The numbers are from a research study that was done with Vistaprint customers and 46% of the surveyed group says that they use the medium. How was all of your week? Any exciting weekend plans?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. This post was mentioned on Twitter by jeffespo and Melanie Thompson, Peter Lang. This article hits on some really cool trends and happenings in the space across the Globe.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Chobani – if you thought I only looked at junk food, you would be wrong.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

FEBRUARY 9, 2011

Chances are that you have a favorite eatery in your hometown or current city. Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

Delicious 36

Delicious Case Study Foursquare Company 36

Jeff Esposito

FEBRUARY 24, 2011

Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. Facebook, Twitter, LinkedIn, etc.) I figured that some of you would find interesting. for their business this year.

Small Business 41

Small Business Statistics Survey Study 41

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. As his Twitter profile notes, only Tweets marked BO are coming directly from the Commander in Chief. Obama’s Twitter account was more of a news resource than call to action for his agenda. million followers.

Social Media 42

Social Media Web 2.0 Case Study Policies 42