Ari Herzog

article thumbnail

CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. Can I do it online? I can now talk about JetBlue, too.

article thumbnail

Case Study: Britney Spears on Twitter

Ari Herzog

Britney Spears held a Twitter press conference yesterday. Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions? Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Case Study: Qdoba

Ari Herzog

With the results of this “digital snapshot,” we made a decision to focus our efforts on Facebook, Twitter, and YouTube. Listening has paid off, if their replies on Facebook and Twitter mean anything. Now, if I can get some of that cash prize… -- Thank you for reading Social Media Case Study: Qdoba at AriWriter.

article thumbnail

Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog. Click those links.

article thumbnail

Case Study of 7 Hotels Online

Ari Herzog

With user-friendly icons on the bottom of the corporate website, their catchy-phrased blog , Facebook page , Twitter page @TheBestWestern , and YouTube channel are interactive and engaging. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom. Have a look.

article thumbnail

The Purpose of Twitter

Ari Herzog

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river.

Twitter 138
article thumbnail

Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. Social Media Case Study: Qdoba.