Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. 58% of the nonprofits recruited new donors.

Eventful 154

Eventful Training Survey Communities 154

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Surveys and third party research are falling, with social data and the interrelation of online channels up.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Bill Hartzer

JUNE 24, 2009

Word of Mouth is the number one influencer of business buyers’ purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. Sponsored White Papers, Webcasts, and Downloads. in Downloads. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” s Social Media in Business study found.

B2B 252

B2B eBook Marketing Aggregator 252

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. A new study on e-mail suggests that e-mail has become a hindrance to many organizations. The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). Other study findings: Ã?

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Stay N' Alive

JULY 10, 2011

Step 1: Create a website with great content like how-to articles, expert interviews, book or product reviews, case studies, news stories, and contrarian stories (my personal favorite).

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

MAY 12, 2016

” During and after the webinar, you will collect other data from online polls and surveys. Post-Webinar Survey. Another data point for evaluating life cycle intelligence is to have attendees fill out a short survey that can be completed as they log off the webinar.

Tips 60

Tips Survey Hosting Metrics 60

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. case studies.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Social Media Strategery

MARCH 10, 2009

It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. The Whole. : The Whole. :

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 2, 2013

The most popular type of content: white papers, read by 88% of buyers. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( That actually sounds quite low, doesn’t it?) Earnest Agency ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. A 2020 Statista survey found that for every U.S. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Keyhole.co

JUNE 6, 2023

The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. Maximize case studies Ah, social proof. Case studies help ideal prospects understand your company’s strengths, but they also indirectly promote your company. The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. While product demos are great, nothing beats a case study that shows how customers use your product or service to address a need. to drive conversion-focused content like webinars or white papers.

B2B 137

B2B Social Media Hashtag Press Release 137

agora pulse

JUNE 27, 2019

The report, Future of B2B Content 2019 , was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their companies’ current content programs.

B2B 100

B2B Social Media Content Newsletter 100

Mindjumpers

NOVEMBER 10, 2011

and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand.

ROI 244

ROI Social Media Metrics Survey 244

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

Convince & Convert

JANUARY 29, 2016

Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. The top answers in the study are peers and colleagues (30%), news publications and blogs (20%), and search engines (13%). Let’s start at the top. What New in Marketing Technology? Time to Buy.

Content 60

Content Research Education Study 60

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. How to write a white paper that inspires a year-long content strategy.

Content 111

Content How To Marketing Template 111

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. Among the lot, here are a few of them: Higher revenue.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

FEBRUARY 20, 2020

Studies show that overall, this number has been dropping. By contrast, Facebook ranked seventh, and 47% of those surveyed said they think Facebook is extremely likely to show them deceptive content. White papers. So, which ones garner the most trust? How much do you trust what you see on social media? Infographics.

How To 108

How To Social Media Management Policies Social Media 108

Keyhole.co

FEBRUARY 17, 2023

To craft a catchy USP, study your competitors first and then your target audience. There are so many ways, such as conducting surveys and asking people about their preferences. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

APRIL 2, 2013

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Just launch a press release with survey results? Write a case study? Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download.

Press Release 147

Press Release Strategy scribd Marketing 147

Buzz Marketing for Technology

JULY 28, 2008

Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet. White Papers. Communications werent being tracked at all. Related Articles. Smart Classroom. C-Level View. Campus Security.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 109

Engagement Hotels Brands How To 109

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Case studies. White papers. Before we jump into promotion, let’s first talk about your content. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114