Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Here are 10 noteworthy observations from the study.

Research 257
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

B2B 225
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

A study by Bain & Co. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. For example, Nike responded to this tweet and encouraged the customer to reach out directly. Adjust marketing strategies.

Sentiment 142
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Ensure Your Business Looks Good Online

Webbiquity SMM

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions. companies examined the search-engine results of prospective hires.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Include a call to action at the end of the presentation or a link to learn more.

ROI 191
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Seven Ways to Use Social Media for Business

Webbiquity SMM

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Develop relationships with influencers.

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2011 B2B Marketing Trends

Webbiquity SMM

The study also found that direct mail was judged as a low-effectiveness tactic. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#. That leaves only 20% of the market left to fight over.

B2B 185