Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185
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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education.

Study 178
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Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

96% of surveyed donors said they’d give more money in the future to participating nonprofits. There are some really interesting case studies in the report, including a breakdown of how gamification was used to encourage participation and fundraising, so you should read it , particularly if you work for or with nonprofits.

Eventful 154
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Online surveys. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Guest Post by Kristie Aylett. Dashboards. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Those are a bit harder to uncover. We sift through reports like we’re mining for gold. Be prepared.

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What My PR Degree Would Look Like Today

Waxing UnLyrical

Introduction to business management/commerce: I was stunned when IABC Victoria President Jen Frahm pointed out recent findings from an Ogilvy/IABC research study that found that only 4% of surveyed respondents believed that an understanding and experience of business management and operational experience was an important attribute for future PR professionals. (..)

Skills 188
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What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. Today we live in the information age. Not to sound too dystopian, but I believe we are on the cusp of the fake information age.

News 58
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To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. Years later, the first Hot Mommas® Project case study was borne when she was teaching at the George Washington University School of Business, Center for Entrepreneurial Excellence.