Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. Similar Posts: The Demographics of Twitter Users [Study]. This does not leave China in the dark ages, quite the opposite.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Put your boots on and prepare to walk all over some surprises.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 11, 2012

The State of Social Media Marketing– Annual Survey Report. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. It’s very valuable for marketers to know who they will be most likely to reach on different social media platforms.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

MARCH 28, 2012

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . How the presence of top officials effects the purchase decisions?

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

MARCH 20, 2012

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why.

Study 272

Study Research Survey Twitter 272

Mindjumpers

NOVEMBER 7, 2011

Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. Overall, 56% of survey respondents indicated that marketers should not access public profile information even after a Like. Studies Showing Why Your Fans Break Up With You.

Facebook 240

Facebook Survey Study Feed 240

Mindjumpers

MARCH 29, 2012

It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com. In the course of the study, it was found that 55 % of the B2B survey respondents search for information using social media.

B2B 196

B2B Study Survey LinkedIn 196

Mindjumpers

JUNE 29, 2012

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. Similar Posts: EdgeRank Is Still Valid According to Study. I definitely think the page is worth a visit!

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

NOVEMBER 10, 2011

and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

JANUARY 7, 2013

The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. The Demographics of Twitter Users [Study]. Here are some of the most important conclusions from the report: Brands Twitter activity. What are your predictions for the future of Twitter in 2013?

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

DECEMBER 19, 2012

Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product. You can read the full report here or review the main points in the infographic below: Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Report 242

Report Retail Survey Social Graph 242

Mindjumpers

JANUARY 6, 2012

Get account control now, using software and services – or risk a career of continual social media sanitation’ reads the sub line of the report based on a survey amongst 144 enterprise-class corporations, 32 vendors and qualitative interviews with 61 industry experts. Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

OCTOBER 16, 2012

Studying the report on the research as well as best practice cases within the field of social customer service, a few general ground rules have been identified: Create a personal, forthcoming and helpful tone of voice. How to profit through social customer service.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247