Webbiquity SMM

MAY 9, 2019

Whether it’s utilizing case studies or industry reports in your marketing materials, or making adjustments to your product offering to best suit your customers’ needs, be sure to demonstrate you understand their unique industry challenges and can offer a tailored solution.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Another study found the three biggest challenges for content marketing to be limited budgets (27%), limited staff (25%), and generating new content (21%). Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

AUGUST 24, 2021

Again, there’s much more in the We Are Social / Hootsuite report, so check out their study to get all of their findings and insights. Quora has 300 million readers, or 4.9% of online adults and teens worldwide. That’s a Wrap!

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

FEBRUARY 10, 2013

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions. companies examined the search-engine results of prospective hires.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Include a call to action at the end of the presentation or a link to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

JANUARY 23, 2024

A study by Bain & Co. For example, Nike responded to this tweet and encouraged the customer to reach out directly. Such direct engagement can provide valuable qualitative data and implement solutions effectively. found customers who engage with brands on social media spend up to 40% more on their products than those who don’t.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

FEBRUARY 27, 2018

A study of more than 16 million social shares by brands found that 79.6% Brands see the highest average engagement ratio on Instagram—10X higher than on Facebook. However, that engagement ratio declined 26% in 2016. TrackMaven ). Remember the rest. of updates were sent to Twitter; 13.8% to Facebook; 3.6% to Google+; and 2.3% Buffer Social ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JANUARY 28, 2020

Studies show that 92% of the people trust user reviews as much as personal recommendations. As noted above, when people see that other users are happy with the products and services, it builds a sense of trust in the brand. Social media hubs can help in building trust by displaying UGC, i.e. social proof, of satisfied users.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

AUGUST 27, 2013

Across these sites, social media accounted for roughly 5% of traffic on average, compared to 39% from organic search, as reported in a previous study. The level of traffic driven by social media varies widely across these different site types.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

JUNE 24, 2014

As the case studies in this book demonstrate, social businesses still maintain clearly defined roles for their employees. As the brands in our case studies demonstrate, going social affects every aspect of business, including the way a company structures itself, communicates internally, and communicated externally.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. ” Think You Don’t Need Google+ in Your Business?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 19, 2011

The Walmart blogging scandal is a classic case study in what not to do, but the problem isn’t limited to big companies or to the b2c world. As noted above, social media success requires building trust with your audience; nothing shatters that trust like being untruthful or even less than transparent in social media.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 16, 2013

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. Traditional Advertising #Infographic by Enterprise Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JULY 15, 2014

Take Mark Zuckerberg’s statement when Facebook purchased Oculus VR earlier this year: “ Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home. ”. This is really a new communication platform.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

AUGUST 23, 2010

CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Marketers Use Varying ROI for Social Media by Marketing Charts.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 3, 2012

Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

DECEMBER 1, 2010

The study also found that direct mail was judged as a low-effectiveness tactic. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? Heidi Cohen. heidicohen.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JUNE 17, 2014

New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work. He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. and what PR pros need to do differently to succeed in this new environment. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

AUGUST 26, 2014

Ariel is studying entrepreneurship at Washington University in St. For B2B marketers, it is important to remember if a specific campaign, article or eBook does not succeed, or even gets negative feedback, and to learn from that failure or feedback and respond accordingly. Facebook Social Media Marketing b2b marketing MySpace'

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

SEPTEMBER 9, 2014

But whatever you do, start.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MARCH 12, 2012

Six Tips For Making Your Press Release Twitter Friendly by Mediabistro. 8 ways to get people to discuss your new product in social media by WebInkNow.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 21, 2021

More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. They would prefer to engage with brands and vendors who provide personalized marketing messages, rather one-size-fits-all generalized email blasts.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

JANUARY 2, 2013

The most popular B2B content marketing tactics are the use of social media other than blogs (used by 87% of B2B marketers), articles on their own websites (83%), eNewsletters (78%) and blogs (77%), followed by case studies, videos and externally published articles, all at about 70%. MarketingProfs ). 3 Video Marketing Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 5, 2014

While there have been some studies on the best overall tweeting time, every account is different. Some studies even suggest that the optimal length of a tweet is a paltry 100 characters. To learn more, check out Forbes’ great comprehensive overview on this nifty feature and how to implement it.

Tools 195

Tools Twitter Strategy Brands 195