Socialized

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SAP: Maybe not a crisis communications case study

Socialized

The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

Wisely, according to the Times Online, Northwest jumped in quickly and agreed to compensate Futch before becoming another bad customer service viral video case study. Meanwhile, Bing Futch , whose mountain dulcimer had been damaged by Northwest Airlines, recorded his own video Northwest Breaks Dulcimers.

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7 Questions to Ask Before Connecting With Your Audience on Social Media

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You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Using current studies on the subject or perform your own surveys to find your own platforms. Evaluate the content form and venue.

Questions 130
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Discussing brand and new media with Portugal’s experts

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The first speaker, António Gomes, Managing Director of GfKMetris, presented an extensive study on Portuguese media consumption habits, looking at. (Associação Portuguesa de Anunciantes is a large Portuguese marketing and communications association).

Brands 174
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Ignoring Twitter = Loss On Noninvestment

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A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for.

Twitter 157
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Users of iPhones and Toasters are Delusional

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A recent “ study ,&# and I use the term loosely, attracted a lot of attention with its finding that iPhone users are delusional. The study is obviously meant to be humorous. If you stick a knife in it to retrieve a jammed piece of toast, or more likely a bagel, you could get killed. It does not send MMS. It has no cut-and-paste.

iPhone 154
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Social Media Influence: Disconnected Metric

Socialized

candidate at Cornell University, in collaboration with Hewlett-Packard's Social Computing Lab, studied about five week's worth of tweets and drew some conclusions, including: "Having a large number of followers does not imply having influence in news social media. What is social media influence? Can it be measured? Daniel Romero, a Ph.D