Jeff Esposito

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Social Commerce Strategies: A Vistaprint Case Study

Jeff Esposito

Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. Evolving your metrics. Tracking sales to your social interactions. Measuring your social output. View more PowerPoint from Jeff Esposito.

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A Case Study in Social Media Measurement

Jeff Esposito

A Case Study in Social Media Measurement: Vistaprint. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job. View more presentations from Jeff Esposito.

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The big book of social media case studies, a video review

Jeff Esposito

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

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Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community.

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A Case Study of Social Media Awesomeness – Whole Foods

Jeff Esposito

One thing that I truly love about my job is that I am passionate about it so it doesn’t feel like work. I am fascinated by the way that the social ecosystem works and its nuances, but it’s not my only passion or hobby. Shocking, I know. Aside from all things social, I am a passionate imbiber of craft beers and home brewing.

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Taking social business from buzz word to business function

Jeff Esposito

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Studies show that 70% of social business efforts fail due to lack of strategy and measurable results. With that said, it will be exciting to see what comes of the next few years.

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Mullets, IPO done right, NFL Apps & Taylor Swift

Jeff Esposito

Nickelodeon: A Quick Case Study in Social Business – I like Michael Brito and the work he does to bring more of awareness to social business. The Best Apps For The NFL Season – This is fitting and a must-read for any football fan heading into this weekend.