Direct Marketing Observations

JANUARY 26, 2010

The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? Because B2B is focusing on social media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. Make sure you open them. Show the benefits of why you need to join in.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 10, 2012

I hate to say it, but this is a case study on bad email marketing. You have forced bad or misleading information into a system and have corrupted the data. You’ve tainted a good cause with large assumptions. Add a social component on the email and the web page for crying out loud.

Case Study 189

Case Study System Study Communities 189

Direct Marketing Observations

OCTOBER 29, 2010

According to numerous research studies, consumers choose to follow, fan and like brands in the social space primarily to get insider deals and to be exposed to cool content. Let me quote Tom : The simple fact is that long-term success in the social space is about more than just being a great conversationalist.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

MARCH 16, 2010

13) Case studies? 9) The trusting client is pissed because the Twitter account you created for them with the 30 tweets, 30 followers, and the 5000 people you’re following, hasn’t really amounted to anything. 10) There was too much to learn. 11) You’re tired of RT’ing others on your 6 month old Twitter account.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

AUGUST 2, 2010

Which means depending on your professional background for instance, what you tweet may truly be shaped by that small group of people that a) decided to follow you in the first place and b) actually decided to respond or aknowledge your tweet.

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

APRIL 7, 2011

The study revealed that 68% of the top 100 companies were experiencing a negative growth in unique visits over the past year. But let me take his thought a step further. Recently WebTrends released a whitepaper in which they analyzed the website traffic of Fortune 100 websites based on ‘unique visits’.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

OCTOBER 27, 2011

I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. How do other companies compete when Nike, Gatorade and AE give stuff away for free? Do they just give away free stuff too?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 2, 2010

A research study commissioned by Cisco contained keen observations for agencies and strategists to consider. In order for companies to consider adopting social across an enterprise, social media strategists need to move beyond campaigns and tactics and begin considering corporate lineages.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 21, 2011

SmartBlog on Social Media [link] A blog that daily delivers best practices, case studies & insights on social media marketing. TechCrunch [link] - TechCrunch is a real time site profiling startups, reviewing internet products and breaking tech news. I start and end my day with this site. I read it every day. .

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 19, 2010

There are a few meaningful vendors in your space determined by the size of your company, the features are all pretty clear and there are case studies galor for how-to and how-not-to select, implement and run those systems. Now, if you want to source some external help for social media, well that’s a different story.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 11, 2010

Sociology: which is often referred to as the Social Science, is the study of human societies. Consider such areas of practice such as: Psychology: Mazlow’s Hierarchy of Needs which refers to 5 basic needs including: physiological, safety, social, self-esteem and self actualization.

Social Media 100

Social Media Compete Tweetdeck Small Business 100