Study - Social Media Informer

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. Media Coverage: .

Case Study

Case Study Study Storify Products

Social Media Customer Service Case Study

Akamai Marketing

FEBRUARY 11, 2013

Stay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.

Case Study

Case Study Study Social Media Hosting

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. Case Study Facebook Retail case study event marketing marketing measurement social media strategy' Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.

Case Study

Case Study Retail Study Eventful

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

NOVEMBER 19, 2014

Case Study Vent branding strategy Twitter' Tweet: Being a wishy washy brand isn’t good for anyone, except dish soap – and those consequences are far longer reaching. Stand tall. Take smart risks. Stand by your customers. Have some brand confidence. Stand by your brand.

Brands

Brands Case Study Analysis Advertising

New research about how to have more engaging Facebook posts

Akamai Marketing

APRIL 26, 2011

That’s why I wanted to share with you the findings of a recent study by Buddy Media. We’re all looking for quantifiable data for our social media efforts, right?

Research

Research Engagement Study How To

What's your social currency?

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker

Lurker Klout Policies Consultant

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review

Review Company Klout Policies

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media

Social Media Klout Policies Forums

Who we are…not what we are in social media

Akamai Marketing

AUGUST 3, 2011

You probably studied trends and learned all about how to market to and and communicate with particular generations. If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. Maybe you even sought to discover emerging trends.

Social Media

Social Media Meeting Compete Trends

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Klout Tourism Policies

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Tools

Tools Klout Policies HootSuite

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Twitter Klout Policies

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Mobile

Mobile Klout Policies Tourism

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Tourism Klout Travel

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Social Media

Social Media Klout Policies Small Business

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Postrank

Postrank Analytics Tools Klout

The Wells Fargo Debacle.how to get around it

Akamai Marketing

FEBRUARY 11, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Klout

Klout Eventful Policies Hosting

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Social Media

Social Media Klout Policies Consultant

Which comes first social media or social media culture?

Akamai Marketing

JUNE 26, 2012

A recent study by Deloitte examines the impact of social media and corporate culture. Not to mention, there are finally case studies in every single industry, for every size business for successful use of social media. Do your favorite case studies also seem to embrace social values internally? And business is no exception.

Social Media

Social Media Case Study Apple Collaboration

The Social Media Train – is it too late to catch it?

Akamai Marketing

MARCH 2, 2012

Studies show that even big businesses aren’t taking full advantage of the opportunities in social media – this gives the rest of the business community a real opportunity. This simply isn’t the case. . Social media is more than just a platform. This isn’t a trend, its a new way of life and business.

Training

Training Social Media Creative Commons Case Study

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

Share and Enjoy: Tags: marketing , studies , Trends No Comments Start the ball rolling by posting a comment on this article! If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising.

comScore

comScore Review Klout Marketing

Why use social media for engaged customer service?

Akamai Marketing

NOVEMBER 25, 2011

What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience I had last week with you.

Social Media

Social Media Engagement Company Social Networking

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot.

Metrics

Metrics Twitter Postrank Analytics

What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

JUNE 22, 2011

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

Social Media

Social Media Marketing Products Case Study

Social Media ROI – what are you measuring and how do you stack up?

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

ROI

ROI Social Media Case Study Study

Why Transparency Matters

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.”

Creative Commons

Creative Commons Conversation Hashtag Campaign

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research

Research Twitter Influencer Engagement

Start-ups making social media part of the business model

Akamai Marketing

MAY 10, 2011

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking

Banking Social Media Company Case Study

What should you outsource in social media?

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media

Social Media Small Business Study Analytics

What we can learn from blog firestorms.

Akamai Marketing

AUGUST 10, 2011

Interesting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you on. Its easy to imagine that the social sphere or your blog are simply just an adult playground of cool people.

Blogosphere

Blogosphere Creative Commons Blogger Social Media

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Press Release

Press Release Technorati Klout Metrics

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Tools

Tools Klout Policies Tourism

Social Media During Emergencies

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country.

Social Media

Social Media Telecommunications Hotels Hashtag

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed Tweet came from the NRA: “ Good morning, shooters. Happy Friday! Weekend plans?

Twitter

Twitter HootSuite Training News

Social values – from the inside out

Akamai Marketing

JULY 10, 2012

Sometimes, I get a little crotchety on this blog and call businesses out for not completing the social cycle. Sometimes its because they haven’t implemented social values internally. Sometimes its a rookie mistake. Sometimes its just human error. But today, I’ve got a great example of implementing social values. And guess what?

Survey

Survey Small Business Social Media Examples

Klout and Kred – Social Influence Comparison

Akamai Marketing

JULY 2, 2012

But lest we all take this social influence measurement stuff too seriously, I have to sign off with a “case study comparison” When I did my Klout blog post , I called out a particular Twitter user @milsuckee for his high Klout score compared to real influencials who had a lower score. Social Influence?

Klout

Klout Comparison Influencer Airlines

Social Media Informer

Akamai Marketing

Case Study and Lessons Learned: App Product Launch and Awareness

Social Media Customer Service Case Study

Trending Sources

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

The Dave and Busters Tweet Lesson: Stand By Your Brand

New research about how to have more engaging Facebook posts

What's your social currency?

Book Review Wednesday: Wikibrands: Reinventing your company in.

Social Media Complainers – your new BFF's

Who we are…not what we are in social media

Jack Welch supports events and their business uses.

Tool Tuesday: SocialOomph

Twitter-ups the future of events, sponsorship and event marketing

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

A Thousand Little Cuts of Social Media – A Kaizen Approach

Tool Tuesday: PostRank Analytics

The Wells Fargo Debacle.how to get around it

On Alice in Wonderland and Social Media

Which comes first social media or social media culture?

The Social Media Train – is it too late to catch it?

What the ComScore Digital Year in Review means for small biz marketers

Why use social media for engaged customer service?

5 metrics to track on Twitter

What to learn from the Mashable 5 social media marketing successes

Social Media ROI – what are you measuring and how do you stack up?

Why Transparency Matters

Why engaging influencers is even more important given recent Twitter research

Start-ups making social media part of the business model

What should you outsource in social media?

What we can learn from blog firestorms.

Successful Blogging for Small and Medium Businesses

Tool Tuesday: Qwitter

Social Media During Emergencies

The REAL Lesson in the NRA Twitter Post

Social values – from the inside out

Klout and Kred – Social Influence Comparison

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