Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. .”

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

NOVEMBER 2, 2021

Because in the end, using social media should be part of your networking strategy to help you reach the best people to achieve your goals. Maybe you found them on Instagram but they also have a blog or a YouTube channel. Go Where Your People Are. Is your industry or field of interest highly visual, like photography or fitness?

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

OCTOBER 6, 2015

Third, and most importantly, spending on digital advertising needs to be balanced against other channels, as paid presence is just one pillar of a paid-owned-earned-shared media strategy–and not always the best for achieving long-term brand objectives. Learn about web presence optimization as a web marketing strategy.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. You may want to constantly update your hashtag strategy using this tool, especially during the COVID-19 crisis. However, Instagram has some strong alternatives such as TikTok that are growing rapidly.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Check out different approaches and options to determine if this should be part of your digital marketing strategy. The post What Is a Social Media Hub and Why Would You Use One?

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!).

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MARCH 22, 2018

If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. In her free time, she advises small and start up companies on their social media strategy. Wherever you create content, make sure you’re sharing it on Facebook. “It’s amazing how far your posts can go on Facebook.”

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% V3B Blog ). of CMOs were neutral or negative, while just 40.5%

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Video / YouTube. Digging into the results publicized in these case studies, what does B2B success look like? .

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Earnest Agency ). eMarketer ). eMarketer ). and 23% share content on SlideShare. 92% of U.S.

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

NOVEMBER 30, 2017

Also check our videos on YouTube for more information.” If your strategy is foundationally faulty, if your campaign goals are poorly aligned with your business objectives and buyer behavior, if you set up automation without a distinct purpose; then the time saver could eventually become a time waster. ” Ugh. Auto unfollow.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. 71% said Twitter, while 54% each mentioned Facebook and YouTube. e-Strategy Trends ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JULY 23, 2013

If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized.

Directory 194

Directory Types Engineering SEO 194

Webbiquity SMM

MAY 23, 2017

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Did anybody say B2B is boring? Not if you look to these guys for inspiration.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can get on Twitter and follow Ashton or Oprah.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

OCTOBER 16, 2012

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. e-Strategy Trends ). There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution. What to do?

Social Media 257

Social Media Trendrr ROI Alterian 257

Webbiquity SMM

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Ideally, your company should have a documented content strategy in place with a content creation calendar that drives regular execution. Image Credit: Photo Mix on Pixabay. Here are four key benefits of social media marketing.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Metrics to Measure YouTube Marketing by distilled.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 26, 2012

Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. But the truth of course is that SEO and SMO are both important and need to be practiced as part of a WPO strategy. SEO, Social Media and WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

OCTOBER 29, 2012

This is the essence of the web presence optimization strategy and approach we’ve been using at KC Associates for the past year. We research a client’s current competitive and digital landscape , develop a WPO and content strategy, execute, measure and refine.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 4, 2012

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Reddit Marketing [INFOGRAPHIC] by e-Strategy Trends. YouTube Marketing Tactics. 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Strategy Guides. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Based on the findings above, here are six key takeaways for marketing professionals: Use multiple social networks as part of your social media marketing strategy.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Tools to Include in Your Social Media Marketing Strategy by CompuKol Connection. YouTube) to enhance your brand presence online. Tweet about the video.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 28, 2012

3 Steps to an Effective Social Media Strategy by Social Media Examiner. Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.” YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog.

Social Media 207

Social Media Tips Tumblr Wikipedia 207