Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JUNE 4, 2014

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

DECEMBER 11, 2015

Must align strategy #measurepr. Facebok, Youtube, Twitter). It has never been a valid measurement for PR #measurepr. A2) big #PRFail not just #measurePR – is to not ask what client business goals are, not just comms goals. Catherine Carol Lott chimed in: Q2: Stopping at metrics measuring outputs instead of outcomes.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

DECEMBER 5, 2016

There’s so much to keep up on and top of mind in today’s PR world that I find it’s great to be able to peruse through it and refresh before I begin working on a strategy plan , go into a brainstorming session, or do a review of my teams. It’s a regular source and reference to me. Sounds like you’re a big fan of Taco Tuesday!

System 100

System Training Banking Research 100

Waxing UnLyrical

MARCH 15, 2018

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Companies can help by providing key message points that can then be shared by employees in their own voice and vernacular.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Image: Brad Stabler via Flickr, CC 2.0 Why do I like it?

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 17, 2018

Even though I wasn’t sure how to edit a YouTube video (this was a long time ago!), The campaign was affiliated with a major intergovernmental organization (the United Nations), so there are many sub-organizations with similar-sounding names. One of my captions was off by a word. I didn’t think it mattered. To my facilitator, it mattered.

Exercises 205

Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

JUNE 10, 2016

Embedding your YouTube video in your blog post, which you tweet out ad nauseam. is not only about: Marrying earned with paid with social with owned and any other qualifier you care to come up with. “Doing” Snapchat or any other platform.

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

NOVEMBER 10, 2010

Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. I genuinely enjoy meeting new people and finding out about them; so for me its not a "strategy," its just what I do. So the strategy to build relationships and a readership is important. if that makes sense?

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 24, 2016

For students, it’s a cue to understand how tactics align with strategy. YouTube allows you to create links; you can also write links in the description that encourage future behavior. It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. Take the over.

Brands 100

Brands Class Video YouTube 100

Waxing UnLyrical

NOVEMBER 18, 2015

Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. So, you have zero time to waste. who to call upon to make video work.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

AUGUST 19, 2016

Here are three elements to layering content – including multimedia – that the report made me think about, and that I hope you will consider as you work on (or rework) your overall content strategy. Yes, video is great, and it’s fab when we can incorporate it, and other multimedia efforts, into our content strategies.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube.

Video 218

Video Class iPad Film 218

Waxing UnLyrical

APRIL 18, 2019

Since then I have acquired some paid tools (originally BeLive and now StreamYard) in order to broadcast my show across different media, including YouTube and Periscope. Consulting on livestreaming strategies & development. I originally started my show only on Facebook. Direct sponsorship.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

JULY 22, 2011

While this is all ripe for comedy fodder, and there are a million jokes out there (my personal favorite was found in the comments of the ad on YouTube: “The next step is suing all women for having boobs.&# ), I’m going to attempt to discuss this in a serious manner. Celebrities like Kim Kardashian have a tenuous hold on fame.

News 198

News Creative Commons Sentiment Flickr 198

Waxing UnLyrical

MAY 31, 2018

Just check out YouTube for proof! By day, she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations in her role as Director of Product Strategy, Training. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

OCTOBER 11, 2012

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Should I be happy that YouTube didn’t save the searches and make presumptions about my real interests, or disappointed that the ad was poorly tailored?

YouTube 226

YouTube Research Flickr Groups 226

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy. Click To Tweet. American Express.

Strategy 100

Strategy Case Study Collaboration Communities 100

Waxing UnLyrical

APRIL 19, 2018

YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend. Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. They also give some pretty useful analytics to help you see what’s working and what’s not.

Tools 191

Tools Marketing Discount Hubspot 191