Webbiquity SMM

OCTOBER 6, 2015

Third, and most importantly, spending on digital advertising needs to be balanced against other channels, as paid presence is just one pillar of a paid-owned-earned-shared media strategy–and not always the best for achieving long-term brand objectives. For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Hootsuite

MAY 31, 2023

Strategy advice Stuck on where to take your social media strategy next? Why not leverage ChatGPT for social media strategy ? Try using prompts like: Create a three-month social media strategy for an organic snack company. Repurposing content Looking to turn a white paper into an Instagram post?

Social Media 140

Social Media HootSuite How To URL 140

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. 4 Max strategy – maximize appearance in channels. 4 Tell Good Stories.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

MARCH 29, 2017

Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Too many bloggers, podcasters, YouTubers, live streamers and more spend their life touting how easy it is to make money using social media. Can you easily answer these questions? .

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Video / YouTube. White paper downloads. Tactics (Secondary). Blog visits and subscribers. Twitter followers.

B2B 190

B2B Social Media Case Study Study 190

Sprout Social

MAY 18, 2016

What Your Strategy Should Entail. Most demand generation strategies need to follow certain steps to get customers interested in your product or service. Without a strategy, it’s more difficult to get your customers from point A to point B. Demand Generation Strategies. Create a Product Need. Share Free Resources.

Strategy 81

Strategy Marketing Report Resources 81

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. So, if you are doing work, don''t hop over to Facebook or YouTube (even for a second). white paper.

Exercises 101

Exercises YouTube Instagram Products 101

Twist Image

NOVEMBER 21, 2014

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is being contextually relevant with content, and creating content distribution strategies that enables the voice of the brand to extend beyond its own walled gardens. . is a bad strategy.

Marketing 98

Marketing Apple Mobile Advertising 98

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). How do you stand out from the crowd?

Influencer 60

Influencer Activities Content How To 60

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Authentication 137

Authentication Nielsen How To Case Study 137

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Instead you should be sending people to a social media profile or a YouTube channel. That feels spammy in today’s world.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Explain your social media strategy and plan including all sites used to reach your audiences. However many associations don’t have media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

OCTOBER 11, 2016

Provide your audience massive amounts of value via your tweets and content you create on other platforms such as your blog, YouTube channel? Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Twitter Automation Strategies. More quickly earn trust with your target audience?

Tips 60

Tips ROI Social Networking Training 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Earnest Agency ). eMarketer ). eMarketer ). and 23% share content on SlideShare. 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Possible white-paper (y/n). The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. If you want to reduce stress you should use a content calendar.

Template 60

Template Templates Content Marketing 60

Writtent Blog

DECEMBER 24, 2023

Whether you’re trying to revitalize a limp content marketing strategy or change things up for variety, content curation can help you do it. The post How Content Curation Can Be Your Winning Strategy first appeared on Writtent. Add some thoughtful commentary, and you’re done. Do you use content curation in your content marketing?

Curation 98

Curation Strategy Content Storify 98

Socialmedia.biz

JULY 23, 2017

You can use it to create updates for sharing on LinkedIn, Twitter, Pinterest, Facebook, YouTube, SlideShare Instagram and other social networks by your employees. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Which tools do you use for your employee advocacy strategy?

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Rebekah Radice

JANUARY 9, 2017

Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. How to Fill Up Your Social Media Calendar [Strategy + Template]. They’ll give direction to your strategy. White papers. But I get it. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Techipedia: Tamar Weinberg

JULY 15, 2009

After you’re quite certain you’re ready to dig into the social media world and you have formulated a strategy , the latter half of the book will guide you through popular existing tools that can ease your way into social media. How do I craft a corporate strategy for blogging ? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Diva Marketing Blog

FEBRUARY 24, 2011

For example, going back to the lawn care company, you might spend $280,000 on an extensive social media campaign that includes YouTube videos, Facebook promotions, Twitter updates, LinkedIn updates, e-newsletters and other social media tools. For other people ROI can mean a set of metrics that support a strategy’s goals.

Social Media 75

Social Media ROI How To Cost 75

Writtent Blog

DECEMBER 20, 2023

For example, if you need to write a white paper extolling your product as the ideal solution to a particular problem, you might interview product engineers for technical details and company executives for the unique selling proposition that makes your product better than the competition.

Content 97

Content Case Study How To Press Release 97

Bare Feet Studios

JANUARY 25, 2011

IT, it might be said, now has some fun stuff to support in terms of unblocking access to Facebook, Twitter, LinkedIn, YouTube and adding blogs to the company’s IT assets. Now HR is discovering there are advantages for recruiting in addition to the policy considerations. Who gets to be in charge, overall? Aloha, Share/Bookmark.

Social Media 52

Social Media Smart Phone Trends Policies 52

Keyhole.co

FEBRUARY 17, 2023

You must plan and execute a proper strategy to succeed in your brand awareness goals. This article will guide you through nine tried and true practices to develop a solid brand awareness strategy. Similarly, these three colors are predominantly visible in most thumbnail designs on his YouTube videos. So, let’s get started.

Strategy 52

Strategy Brands Discount Hashtag 52

Rebekah Radice

SEPTEMBER 5, 2017

While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. How to Develop Your Social Media Brand Strategy.

Social Media 111

Social Media Strategy Brands How To 111

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166

Rebekah Radice

JANUARY 9, 2017

Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. How to Fill Up Your Social Media Calendar [Strategy + Template]. They’ll give direction to your strategy. White papers. But I get it. Blog posts.

Template 60

Template Templates Social Media Strategy 60