Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. Set up and incorporate tracking links, Goals, and Campaigns into your work.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

MARCH 21, 2012

Now outline your communication strategy. The most important thing here is to remember that you didn’t work out your strategy first. Tracking URLs have become commonplace now. Get comfortable with Google Analytics and Google’s URL Builder.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

JANUARY 11, 2012

As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. So, for example, we had three sets of tracking URLs for Twitter, three for Facebook, three for email, and so on. Get your community on board before the tweetathon.

Organization 267

Organization Tips Hashtag URL 267

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Use it as part of your strategy but not as your measure of success. As you can see, I’m not a fan of social scoring, at least the way the majority of people seem to like to use it and talk about it.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

DECEMBER 21, 2010

Plus if you dont cross post the same URLs, its a good way to see which platform drives more traffic, builds connections, Amplify or Twitter. Mark as read Approve comment Davina, I think you can do that even if you use the same URL by looking at Google Analytics. Mark as read Approve comment Ron, I also like gateway, triggering device.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Snapping at Synapses: Why Digital Death Sucks SHARETHIS.addEntry({ title: "Best UnTweet Tuesday", url: [.] Justin and everyone have added such great commentary I dont have much to add.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JUNE 8, 2016

An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. It’s communication in its purest form. There’s no call(s) to action allowed in your filters or lenses. Matt believes in having a plan.

Cost 100

Cost URL Price Advertising 100