Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy.

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Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

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Strategy Consultant Software Campaign 100

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. Check out these seven posts.

Strategy 100

Strategy Badge Consultant Flickr 100

Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. I want to learn how to use Twitter to engage better with reporters.”. You just have to find it.

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Questions Strategy Consultant Directory 100

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Strategy Content Consultant LinkedIn 100

Waxing UnLyrical

APRIL 25, 2011

around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. That said, the opinion that this may not be the best of situations brewing for my all-time favorite Twitter app was quickly formed. The answer?

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

JUNE 11, 2021

I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). Now, the FDA doesn’t usually get a ton of engagement with its social content. This one, though, is different: 300+ comments and thousands of retweets and likes.

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Upcoming News Consultant Hosting 251

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. You can find her on Twitter at @HannaLizKnowles.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

SEPTEMBER 12, 2019

Developing a Content Marketing Strategy. Before you start investing the time and money needed to research and develop longform content, you need to have a content marketing strategy. You can connect with him via LinkedIn or Twitter.

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Content Marketing Case Study Study 150

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

Content 188

Content Metrics Banking Consultant 188

Waxing UnLyrical

FEBRUARY 17, 2014

An Unkindness of Ravens: Thoughts on Twitter Communication . Why: In this goodie from the WUL vault, Holly Dawson shares her plan to strengthen her Twitter connections via a monthly audit. (We’ll IBM CEO points to social strategy with a twist. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Connections.

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Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

FEBRUARY 26, 2014

Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work: Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

MAY 9, 2013

A chameleon strategy seemed to bring the most success. When I got a new job, I un-followed all the fiction-world people from my Twitter, re-launching it just for work. My Twitter profile describes my different roles; my Facebook is my real name; I am on LinkedIn and Google+. For me, it was always how the other person saw me.

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Flickr Class SEO Blogger 205

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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SMS Retail Banking ROI 105

Waxing UnLyrical

MAY 30, 2014

It’s the confidence to steer clients in a direction more aligned with the organization’s strategy. Twitter Facebook Google+ LinkedIn Critical Thinking and Thinking Critically. Business Communication Shonali Burke business value of PR critical thinking pr strategy strategic thinking'

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Class Forums Consultant Education 203

Waxing UnLyrical

DECEMBER 20, 2012

Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook?

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Communities Facebook How To Consultant 234

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

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Journal Compete Team Klout 175

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. You would be surprised how often campaigns fall flat because marketers jump to the tactical execution and don’t do the upfront research planning and strategy. At SA, I lead a team of PR dynamos.

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Delicious Banking Campaign Course 163

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. How has attitude impacted your brand strategy and success? Image: aussiegall via Flickr, CC 2.0.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

AUGUST 8, 2014

Thank God for Twitter and hashtags! On getting that “seat at the table”: Know your company’s mission and strategy! Twitter Facebook Google+ LinkedIn 6 Quotes to Remember From #C2Miami. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too.

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Conference Consultant Energy Meeting 237

Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Rules. In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them.

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Content UGC Consultant Flickr 198

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Connect with Lauren on LinkedIn or Twitter. Blurred Lines between Influencers and Brands. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

DECEMBER 9, 2013

The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!). Twitter Facebook Google+ LinkedIn Monday Roundup: Building Business Relationships.

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

MARCH 25, 2013

We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? WUL : Do you conduct your blogger outreach via a listening program?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

NOVEMBER 24, 2014

Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable. Twitter Facebook Google+ LinkedIn Monday Roundup: Thanksgiving.

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Consultant Flickr Resources Communities 177

Waxing UnLyrical

JUNE 4, 2019

I have an @IFTTT account set up to cross-post to Twitter. A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. Although the conversation ended on Twitter, we’d love to hear your thoughts. To learn more about Danielle, connect with her on LinkedIn or Twitter. measurePR. —

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. How does context play into your business strategy? Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Image: Cher Amio via Flickr, CC 2.0.

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

SEPTEMBER 18, 2013

She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics. She can be found on Twitter at @lisaml15.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Combine Your Blog Posts And Email Marketing Strategy For Better Results. Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

JUNE 15, 2011

On Twitter especially, a new term has arisen called “humanizing a brand.” Sparking emotion and humanizing a brand can create immense value; however, tread carefully with your humanizing strategy. Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

AUGUST 5, 2013

In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Why: Twitter is a great platform to communicate and engage people in real-time. Twitter Facebook Google+ LinkedIn Monday Roundup: Social Media Engagement for Business.

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

JULY 28, 2014

Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Does Blogging Still Matter in 2014? Based in the Washington, D.C.,

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

AUGUST 8, 2019

Google is already sensitive to social signals and a combination of a strong bio, account name and a well-thought-out strategy can help you to acquire more followers and boost conversions. You can follower on her Twitter here. Image via Pexels.

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SEO Instagram Exercises Small Business 169