The Realtime Report

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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. 2020 has brought a flurry of new advancements and methods to the digital marketing game, from new social media features to audience growth strategies. That means that partnering with influencers and big personalities is an essential digital marketing strategy.

Strategy 204
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How to Optimize Your Social Media Strategy for Ultimate Business Growth

The Realtime Report

Strategy for Ultimate Business Growth. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Optimizing Your Strategy. How to Optimize Your Social Media.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

Here are three strategies that will get you there: 1. Unless you’re dealing with a very homogeneous B2B product or service portfolio, research shows that the type of solution you are selling absolutely matters in establishing your content strategy. Find true B2B decision makers who are actively involved in the buying journey.

Strategy 178
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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.”

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. In addition, more than half of all Twitter users now follow more than six brands.

Twitter 169
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Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Watch the commercial here: What do you think of this ad strategy? Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes'

GPS 141
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Does the Law Have No Sense of Humor?

The Realtime Report

It came to light this week that after the 2020 election, Bill Barr‘s Department of Justice was looking into a Twitter account named after a politician’s fictitious cow. Unlike some other social media, on Twitter it is within the rules and terms of service to have an anonymous account, as the system does not mandate identity verification.

Yahoo 145