Small Business Mavericks

APRIL 5, 2011

» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). The right idea is to manage your Twitter account YOUR WAY. There are so-called Twitter gurus out there who would have you believe that there is only one right way to manage your Twitter account.

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Twitter Case Study Press Release Small Business 98

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. Not every Twitter account holder is active. Many people are.

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Small Business Tools Postrank Twitter 93

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. Once that is done, link your site to all the social media sites, including Facebook, Google + and Twitter. So how do you go about it? Link to as many as you feel comfortable doing on a daily basis.

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Small Business Facebook Strategy Consultant 98

Small Business Mavericks

MARCH 19, 2014

Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. Remember, the goal is to attract attention to yourself, not take over someone else’s marketing strategy.

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Hashtag Eventful Strategy Twitter 125

Small Business Mavericks

OCTOBER 31, 2013

Social media marketing is becoming more and more of a valid (and valuable) marketing strategy for more businesses. The methods and strategies are getting to be more sophisticated, much like the old media marketing methods of the 20th century. It will allow you to capture Twitter handles of your customers easily.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Your 2015 Strategies. If you do nothing else, plan on getting a handle on the data you collect so you can begin to analyze your strategies and change what is ineffective.

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Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results.

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Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

MAY 29, 2013

There are some good reasons to believe that a sound social media strategy is the best link building policy of today. Use Twitter cards. Twitter cards are HTML documentation you put on your website to make your tweets and shared content on Twitter more trustworthy. Social Media authority google Google Authorship Twitter'

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Social Media Guidelines Policies Google 101

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. So this is a big improvement in my book, as more and more big businesses are letting their employees use Twitter. That’s powerful, and it takes Twitter to the next level right alongside Pinterest, Instagram, and Vine.

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Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. So this is a big improvement in my book, as more and more big businesses are letting their employees use Twitter. That’s powerful, and it takes Twitter to the next level right alongside Pinterest, Instagram, and Vine.

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Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business. Don’t just focus on text-based shares.

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Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business. Don’t just focus on text-based shares.

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Social Media HootSuite Energy Feed 70

Small Business Mavericks

OCTOBER 23, 2013

57% of consumers use Twitter to determine which stores to visit. 30% of Twitter users begin tweeting about holiday shopping before October. 55% of Twitter users discuss gift ideas on Twitter. What more do you need to plan a holiday social media strategy ? of consumers use social media to find the perfect gift.

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Social Media Statistics Sample Samples 101

Small Business Mavericks

SEPTEMBER 4, 2012

Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. LinkedIn is considered slightly risky by 43% of businesses and not risky by 35%, making it more trusted than Facebook, Twitter, video sharing sites, or blogs.

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Sites Social Media Foursquare Survey 105

Small Business Mavericks

SEPTEMBER 4, 2011

If you’re struggling with how to encourage more tweets and retweets for your blog and website content, then I highly recommend reading these two articles, both of which were written by social media icons and veterans of the field: Twitter Share Buttons Bring 7 Times The Return. 21 Tips To Earn Links And Tweets To Your Blog Post.

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How To Research Twitter Publishing 129

Small Business Mavericks

JUNE 5, 2012

You can be at Facebook, Twitter, LinkedIn. What matters is that you use social media as a strategy. If you do it right, you can win new customers and make old clients happy with just a little effort. Don’t be pushy! Forget the venue for the time being. It really doesn’t matter. Set some goals and measure them.

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Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

APRIL 7, 2015

A real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. Many times there will be great examples in another business niche that can be adapted to your own marketing strategies. Social Media IFTTT social media lead generation Twitter'

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Real Estate Foursquare Social Media List 70

Small Business Mavericks

SEPTEMBER 10, 2011

It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. They can steer you toward strategies that work for each social network and keep you away from strategies that have been tried – and failed. Fail to use your imagination.

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Social Media How To Campaign Social Networking 124

Small Business Mavericks

NOVEMBER 3, 2014

Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. Diversify your remarketing platforms — YouTube, Facebook, Twitter, even Bing are all getting in the act. –Eric Couch. What do you think?

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Tips Small Business Campaign Engineering 111

Small Business Mavericks

JANUARY 6, 2016

These four channels are broad categories that include specific tactics that should be the primary drivers of your inbound marketing strategy. Twitter can be effective for both B2C and B2B businesses, but you have to have a strategy. Third-party websites within your niche. Online advertising. Let’s talk about each one.

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Marketing Engineering Advertising B2B 70

Small Business Mavericks

JANUARY 12, 2015

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Seeing where you rank can help focus strategies. Target Facebook and Twitter ads to LinkedIn connections. Changing the frequency of a group digest can make life less hectic. is a good idea.

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LinkedIn Journal Engineering Research 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Social media has come into its own as a lead generation system.

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Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Social media has come into its own as a lead generation system.

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Social Media Newsletter LinkedIn System 70

Small Business Mavericks

MARCH 7, 2011

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. Here are the four conclusions he draws: Twitter and Facebook users are different (but we already knew that, didn’t we?) The actual percentage who cited that reason for Twitter was 39%.

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Case Study Press Release Comparison Small Business 98

Small Business Mavericks

AUGUST 16, 2012

In fact, for the best results you should incorporate both onsite and offsite marketing strategies. That includes Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, and several others. Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Places like Yahoo!

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Content Directory Marketing Yahoo 98

Small Business Mavericks

SEPTEMBER 25, 2013

That’s also true of any social network – Twitter, LinkedIn, Pinterest, et. In the long run, you’ll do better if you develop a strategy for using both Google+ and Facebook. Google is actively trying to discourage spammers by not turning Google+ into an SEO haven. That means taking the time to learn their features.

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Compete Google Facebook Social Networking 101

Small Business Mavericks

JANUARY 28, 2015

According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. One of the great things about social media is its immediacy — and that immediacy is also its greatest risk.

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Social Media Social Media Management Study Conference 70

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. For example, if you can garner a decent following on Facebook or Twitter, and that following converts to sales, then your efforts are being rewarded.

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Social Media Marketing Small Business Discount 105

Small Business Mavericks

FEBRUARY 2, 2012

Like every marketing strategy , coupons have good points and bad points. Twitter has been an ideal channel for the promotion of coupon type deals. Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

MAY 11, 2015

HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement. For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening.

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Health Care Marketing Engineering Reputation 70

Small Business Mavericks

MAY 8, 2014

This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t.

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Hashtag Metadata Retail Engineering 102

Small Business Mavericks

NOVEMBER 5, 2012

Integrate it with your other social media – Integrate Instagram into your current online marketing strategy by sharing those photos on Facebook, Twitter, Google+, and Pinterest. Take interesting photos of your business, employees, and customers, and tell the story behind them. People love stories.

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Instagram Small Business Flickr Report 105

Small Business Mavericks

MARCH 20, 2012

They have also made use of their introduction at the top of the page, prompting visitors to scroll to the bottom of a the page for their contest – an old strategy to get people to see the whole page, and it still works. For those not in the know, Pinterest is one of the latest social media sites to take the world by storm.

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Small Business Marketing Tumblr StumbleUpon 164

Small Business Mavericks

JANUARY 12, 2012

While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics. Developing an online presence is no different, you have to develop an online strategy that can help steer your business to success.

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Research Price Strategy Sites 93

Small Business Mavericks

JULY 3, 2012

That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Create a strategy and stick with it. And that’s not counting the benefits you get from internal link building, photo and image optimization, video embeds, etc. Social media – Your blog is a conversation. Your brand is your message.

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Reputation Compete Engineering Conversation 96

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Native ads are those ads that pop up in your Twitter and Facebook feeds (and other places) that look a lot like your normal feed posts. Search engine marketing has the largest share.

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Video Marketing Case Study Mobile 70

Small Business Mavericks

APRIL 6, 2011

According to Reputation Institute’s managing partner Anthony Johndrow, reputation is based on these three criteria: Trust in company and leaders, not products and brands Multiple stakeholders and interactions The connection between reputation strategy and business strategy Using these criteria is very telling.

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Small Business Reputation Press Release Case Study 93