Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Should Twitter get rid of retweets? Entire Twitter accounts have been built on this strategy. — SS.

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Sherrilynne Starkie

APRIL 5, 2018

Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. You’re going the wrong things.

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Sherrilynne Starkie

JANUARY 19, 2013

in response to a Twitter comment, which, given that this refers to Hamilton’s transit system, displayed a lack knowledge of a basic fact of the city’s everyday life. Some city councillors were calling for Dialogue Partners to be fired and voiced their opinions on Twitter: Controversy. Photo: tourismhamilton.com. Lessons learned.

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Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. They are expert implementers.

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Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. followers . Follow List.

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Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

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Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook Adopts Twitter’s Golden Child: The Hashtag. Featured Headline Marketing Facebook Hashtag Twitter' Hashtags are the first step.

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Sherrilynne Starkie

MAY 18, 2013

This week we saw the return from space of Astronaut Chris Hadfield who is now arguably one of the most famous Canadians the world has ever known, thanks to Twitter. Hadfield boasts more than 751,000 Twitter followers, more than half million YouTube views and has a Klout score of 86. Astronaut Chris A.

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Sherrilynne Starkie

APRIL 24, 2018

Instead he should be looking at his organization’s own lack of strategy and disorganized approach as the culprits. Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Social media success requires strategy and planning.

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Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. In Ottawa, we have Inspector Uday Jaswal now using Twitter.

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Sherrilynne Starkie

JANUARY 3, 2019

We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Documenting strategy, less focus on keywords, personalized content are the top three. Cookie Monster’s Twitter Account Is Hilarious. We include New Year’s predictions and resolutions.

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Sherrilynne Starkie

JUNE 15, 2013

The focus was on web strategy and I left the conference full of ideas and insights. Twitter’s Biz Stone speaks. I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. Fireworks Factory on Galiano Island. Related posts: Picking up an IABC Silver Leaf Award.

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Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. related posts: Schmoozfest 2011 United Way Ottawa.

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. Paid content is pretty much what it says on the box.

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Sherrilynne Starkie

JANUARY 30, 2016

The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences. Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms.

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Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Start by following them on Twitter and Instagram. Getting covered by the news media is essential to digital marketing success. Connect with them on LinkedIn. Like, share and comment on their content.

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Sherrilynne Starkie

JANUARY 20, 2020

Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Follow only those profiles that can inform or further your own strategies. Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc.

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Sherrilynne Starkie

APRIL 6, 2018

Facebook, LinkedIn, Twitter and Pinterest are all featured. The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people to entice those businesses. Twitter has suspended 1.2

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Sherrilynne Starkie

JANUARY 25, 2014

Twitter and Facebook have a similar offering in ‘sponsored stories’ and ‘promoted tweets’. LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. Many high profile news sites and social networks have been offering native ads to brands for quite some time.

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Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

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Sherrilynne Starkie

DECEMBER 7, 2009

More recently the force has begun uploading crime prevention advice and behind the scenes videos to YouTube and launched a Facebook site offering news and appeals, videos and crime alerts as part of a wider strategy to reach young people.

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