Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

OCTOBER 12, 2010

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Therefore, it is of great value that programmers can use the Twitter API. Twitter API.

Analytics 188

Analytics API Twitter Applications 188

Mindjumpers

OCTOBER 14, 2014

If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. In the first place you need to make sure, that you are up-to-date with your social channels. You should not think of the crisis as a possibility, but a certainty.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

NOVEMBER 7, 2014

You can connect with Christine on Twitter @christine_kbh. The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. On Twitter , donations reached 4,000 pounds and the number of followers increased with 10% in the UK and 38% in the US.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

MAY 4, 2011

You can follow Tehneyat on Twitter @tehneyat. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. In order to build a strategy that is elaborate and takes into account the issues I will touch upon below require resources, not just an intern to update a brand’s/company’s Twitter profile.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

AUGUST 8, 2013

We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. Although the concept of Always-On has been widely talked about, they ways in which different brands and agencies integrate Always-On into their own content strategies can differ.

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

NOVEMBER 1, 2010

When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., these platforms need to be integrated in the overall strategy of the company and be in alignment with the image of the business. All information should be a part of your overall strategy to ensure alignment. The keyword here is consistency.

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

JUNE 10, 2011

Like when first establishing an online presence (whether this is a Facebook page, Twitter profile or some other social network), you need a strategy. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. The question is just how to do this then?

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. Tweet Beginning of 2012 has brought in a lot of predictions and opportunities.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

NOVEMBER 18, 2011

This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. 52% visit Facebook daily, beating out others for daily visitors, such as Twitter (36%), Myspace (7%) and LinkedIn (6%). Tweet Who is an average Facebook user and how do his activities on Facebook look like?

Facebook 278

Facebook MySpace Statistics Social Networking 278

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. And this doesn’t just mean Facebook. Learning is Change.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JULY 16, 2012

In tomorrow’s blog post I will examine what response strategies brands can make use of once the crisis strikes. Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 12, 2013

The report presents insights on the following topics: Strategy : Consumer audiences are increasingly difficult to reach, and increasing demand for content across channels poses a systemic challenge for agencies seeking to create and distribute branded content. Take part in the discussion on Twitter by using the hashtag #futureagency. >

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

MAY 19, 2011

But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role. The key here is to give a more human feel to the entire experience.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

JANUARY 3, 2011

You can connect with him on Twitter @Conversionation. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog. Like Mindjumpers, he is associated with Social Marketing Forum.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

DECEMBER 4, 2015

Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. The Company was forced to make a speedy apology and promise a detailed review of their content strategy. Mobile Internet Users: 159 million – 45% of all internet users. Brand Advice.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

FEBRUARY 10, 2015

We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. At Mindjumpers we have been producing branded content on a daily basis since our early days.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

JANUARY 4, 2012

For daily insights you can follow Jonas on Twitter (@klit_nielsen ). High Level Social Strategy Model. Similar Posts: The Executive Series: High Level Strategy, Value Propositions and Social. “ It is not the strongest of species that survives, nor the most intelligent that survives. ” – Charles Darwin.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Similar Posts: The Demographics of Twitter Users [Study]. Put Content Marketing at the Heart of Your Brand Strategy.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JANUARY 14, 2015

For the one you can call me out on: I predict that Google will acquire Twitter, and SalesForce.com will acquire a content management company. Chief Strategy Officer at Content Marketing Institute. Brands will stop looking at content marketing as “campaigns” and instead will look to create smart processes. Robert Rose.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

MAY 30, 2011

They started identifying potential recycling enthusiast to partner with by observing Twitter activities, retweeting and then holding conversation through business messages. Another cool thing they did was to search prominent bloggers in green space and engage them on Twitter. Similar Posts: How to Use Twitter As a Marketing Channel.

Social Media 180

Social Media API Blogger YouTube 180

Mindjumpers

MAY 6, 2011

You can follow Tehneyat on Twitter @tehneyat. Long-term : what impact are we having on our customers sense of loyalty to our brand (compared to before we (brand) had a social presence/strategy etc). A social strategy should encompass and reflect brand values. Work out Your Social Strategy.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

JULY 14, 2011

The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Remember that everything should be in coherence with your overall business strategy and social plan.

Platform 267

Platform Social Media How To Overview 267

Mindjumpers

NOVEMBER 15, 2010

You can connect with him on Twitter @Conversionation. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. Several key players are left out of the social media plan and strategy. Similar Posts: Strategy Before Policy.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

SEPTEMBER 6, 2013

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. The best part about their Instagram strategy is that VisitCopenhagen let a local person take over their profile each week.

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

SEPTEMBER 9, 2010

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. Actually, I found out where they worked in their Twitter profile, after having connected with them. First, why do you draft such a policy? So why not?

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Great opportunities in a collaborative social media strategy. Nobody knows what will happen for sure.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JULY 22, 2011

Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it. How to Use Twitter As a Marketing Channel.

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

SEPTEMBER 26, 2012

Here are some of the top new features that you can determine from the video: Facebook and Twitter integration to find your followers and friends and import photo albums. The focus on the visual experience, along with the possibility of integrating Facebook and Twitter, will certainly be some of the factors leading to a rebirth for MySpace.

MySpace 269

MySpace Tumblr Social Networking News 269

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. And the rumours of Facebook rolling out a location feature one of the next days is sizzling. The presentation gives some background information as well as some cases.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

JUNE 5, 2013

Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences.

Features 240

Features How To Guidelines Price 240

Mindjumpers

OCTOBER 19, 2010

You can connect with him on Twitter @Conversionation. Owned media can be defined as a channel a brand controls, such as a web site or Twitter account, in order to build a relationship with existing customers. It also points out some ways to start your 2010 engagement marketing strategy. But how do they all work together?

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is.

Social Networking 227

Social Networking Sites NGO CSR 227

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# It also helps you locate your competitors.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171