Dave Fleet

FEBRUARY 21, 2011

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review. Fast Company: Google Gives More Prominence to Social Search. Social rising in search.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. When you ask a question on Twitter, respond to people who reply. Do you agree?

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JANUARY 17, 2011

Once again, I reached out for suggestions – this time to people on Twitter. The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). I also reached out to you – the readers of this site – for suggestions on what to read, and they obliged.

List 382

List Banking Flickr ROI 382

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Tags: marketing social media strategy. It takes time or money to attract an audience. Social media tools don’t just let you flip a switch and reach thousands or millions of people. However, this doesn’t happen organically overnight. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 9, 2010

How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success? I think Google’s social media strategy has made the company more approachable. 3 of Google’s core values are openness, transparency, and authenticity.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JUNE 16, 2011

Who can handle your PR or marketing and integrate that strategy with your online activities? Don’t hire people who tell you Twitter will solve all your problems. Why hire someone at a premium when you can bring someone in-house with multiple skill sets – who can drive customer support and handle online support too?

Startup 401

Startup Social Media Skills Aggregator 401