Buzz Marketing for Technology

FEBRUARY 29, 2012

Influencer strategies and why they’re important. Paul delves into the development of an influencer strategy and what that means. To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JULY 17, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Our next webinar is titled Social Data Made Simple: Getting Started with a Strategy ; be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here.

Storify 100

Storify How To Marketing Upcoming 100

Buzz Marketing for Technology

JUNE 10, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Our next webinar is titled To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies ; be sure to sign up for it or view the schedule of other upcoming webinars here.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

DECEMBER 5, 2014

You can also scan the highlights of this webinar on Twitter by reading the following Storify: We discussed what each person is predicting for 2015. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting? The movement is well funded with over 8 billion dollars and no signs of slowing.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ).

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

DECEMBER 11, 2008

Do you start a Twitter account? He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile Reputation 279

Buzz Marketing for Technology

OCTOBER 6, 2009

When it comes to your customer analyze EVERYTHING, their markets, their strategy, their competition, their reasons for doing what they do, the solutions, the timing, the results, the plans, the people, the motives and then ask WHY, why are they doing it that way, why that approach, why that strategy, why that person WHY.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Twitter? Re: Twitter? Were Here to Help.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

wiki adoption strategies. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). technology trends. The Science of Spectroscopy. Trent Reznor. user generated content. user interface. wiki pilot.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Is Twitter the Next Channel for Contact Centers? Email this to a friend? If you have never seen this web page [link].

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JUNE 8, 2011

I personally conducted the interviews with those customers to understand things like: what do they read – physical print pubs, what do they read online – list of sites, where do they go online for news – list of sites, how do they get their news – Twitter, RSS readers etc, where do they go online to learn – trusted sources, what events do they regard (..)

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CPA 100

CPA Forums Price Campaign 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Connection Strategies. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. See below for what happens when you do. Enlist them for your brand. Get them to make recommendations. Build your brand with the power of their voice.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JANUARY 5, 2015

You can also scan the highlights of this webinar on Twitter by reading the following Storify: To get a copy of the slides or listen to the replay, please click here.

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.

Data 100

Data Storify Strategy Airlines 100

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Business Strategy.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.â?? Slide 27: Say goodbye to all your tacit knowledge Slide 28: There is an alternative Slide 29: â?? the focus is pretty much around the subject of people. Using Slideshare. Terms of Use.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 28, 2008

This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Portability / Number of access points. Context (remembering why it was saved) / Reminding. Finally I managed: this is brand new Wordpress blog; old Radio archives live next to it.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

DECEMBER 9, 2008

While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

JUNE 27, 2008

Policy and strategy (4). Categories Blogging (13). Conferences (36). E-learning research (11). Evaluation (1). General (38). Learner experience (19). Learning design (33). Pathfinder (8). Research methodology (1). Social networking (11). Teaching (14). Technology (26). Meta Login WordPress. Brian Kelly. David Wiley. Denise Whitelock.

Wiki 100

Wiki Conference Policies Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. If Im going to make an impact, I have to match a strategy that teaches 21st century skills with the curriculum goals and learning objectives that already in place. Categories.

Education 122

Education Screencast Web 2.0 Wiki 122

Buzz Marketing for Technology

JUNE 27, 2008

As part of this I was asked to review our product strategy and get to know the eLearning space better. follow me on Twitter. Om's got the wrong business model for Twitter. Thursday, June 05, 2008. What is Work Literacy? Elcom has recently launched TrainingManager.NET , our first step into the eLearning space. Star Wars Shop.

AJAX 100

AJAX Sharepoint Lijit scribd 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Money Strategy, a Dead Horse, and Folks. Why all the Fuss about Blogs in Marketing Strategies? Twitter: lizstrauss. Strategy (151). –ME “Liz&# Strauss. If you think Liz can help you find focus or direction, check out the Work with Liz!! Self-Promotion as Easy as Knowing What You Do. Use Guy Kawasakiâ??s

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JUNE 27, 2008

Keynote Speaking/Strategy. Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. Ross Dawson is a strategy leader, keynote speaker , and bestselling author. About Ross Dawson.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. This series has several parts.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Super Bowl. Sustainable Development. Terry Heaton. The 'Phoric. Torey Malatia. Trampoline Systems. Trusted Space. Twittergram.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

When setting up an information management strategy, remember that there are two ways to get at the information you need. Your information management strategy should consist of the right mix of push and pull. Push versus pull. PayPerPost. personalization. plagiarism. productivity. return on investment. richard dawkins. rick astley.

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. elearning strategies and development : (NIng, Brent. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. DIRECTORY OF SOCIAL NETWORKS FOR. LEARNING PROFESSIONALS. SOCIAL LEARNING. iTOUCH LEARNING. AN INTRODUCTION TO E-LEARNING.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JUNE 27, 2008

Tailoring the knowledge transfer and exchange strategy to the audienceâ??s There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. NPC Carnival. online community. online storage. open source. podcasting. project management. Reader Polls.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100