Adam Cohen

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Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] More about this blog here. Thanks for dropping by.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. A strategy was developed and plans were made, but the company wasn’t aligned as an organization on when and how to jump in. 7 Inputs to a Social Media Strategy (22).

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I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. Vijay Kaundal said: RT @adamcohen I Will Not Write About Old Spice [link] [.] More about this blog here. Thanks for dropping by.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Customer Engagement Digital Marketing Strategy Social Media Segmentation' This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. Are you seeing the same thing?

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. This represents 31% of all seniors. Facebook is still the most popular social network, and engagement there has increased. 71% of internet users are on Facebook.

Data 100
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. Cognitive Bias in Social Media Strategy (9). My Diorama. This was quite the opposite of those book reports – the book is worth the read. Related Posts. Tweet This!

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