The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

The Realtime Report

JUNE 20, 2014

Tumblr: 190 million blogs. via Tumblr. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular. VK: over 230 million registered accounts. LinkedIn: 300 million members. via LinkedIn. via GlobalWebIndex. via Instagram.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

SEPTEMBER 21, 2012

Tumblr: 73 million blogs. via Tumblr. It is part of an overall strategy that will ultimately impact business more than it does personal lives. Sina Weibo: over 368 (36.5 active daily) million users. via China Daily. Renren: 140 million active monthly users. via TechInAsia. LinkedIn: 175 million members. via LinkedIn.

Social Networking 180

Social Networking Activities Google Posterous 180

The Realtime Report

DECEMBER 27, 2013

Tumblr: 162 million blogs. via Tumblr. CNET credits strategies focused on content and mobile apps ; CEO Jeff Weiner also mentions the importance of students on the platform. VK: over 200 million registered users. LinkedIn: 259 million active users. via LinkedIn. Google Plus: 343 million monthly active users. via Instagram.

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

The Realtime Report

AUGUST 16, 2012

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile 182

Mobile Foursquare Facebook Tumblr 182