Sherrilynne Starkie

article thumbnail

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency. and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”. Lessons learned.

Campaign 377
article thumbnail

Top Five: YouTube’s fake news fight

Sherrilynne Starkie

In addition, Facebook is launching a new Video Creation Kit, which will allow advertisers to incorporate existing images into templates for mobile video ads. Is Quora part of your PR strategy? The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. Users can 'buy now'. Jul 13, 2018.

News 34
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Get organized with a content calendar

Sherrilynne Starkie

And, this advanced planning ensures your content and activities align with business and marketing strategies. There are many free editorial calendar templates available online. It even gives you a plan using social media to promote your own stories or curated even curated content. Be effective. What to track.

article thumbnail

Use an editorial calendar for content marketing

Sherrilynne Starkie

An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. There are many free editorial calendar templates available online , but the most effective ones are those configured to the specific of the user. Stay organized. What to track.

Content 319