Adam Sherk

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

However many still face issues with strategy, execution and incorporating social into a cohesive program. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. and Sasha Koren from The New York Times.

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Google Buzz Has Potential for News Sites, Facebook Still the.

Adam Sherk

At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Research the opportunities and come up with an effective social media strategy. Build for the future – Slow seasons are a good time to make improvements to site architecture, update page templates and engage in various forms of testing on the site. Improve the site as a whole so when things pick up again you’ll be stronger than ever.

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Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Tip #42: Flair A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Journalists love that. Tip #44: How not to pitch “As seen on TechCrunch” is a bad way to start a pitch to me.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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