Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 253

Strategy Consultant Reputation Team 253

Writtent Blog

DECEMBER 20, 2023

Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing. Use these steps to create a content marketing strategy that will take your business to the next level. Publish and share your content across as many platforms as appropriate.

Strategy 98

Strategy Content How To Marketing 98

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93

B2B Strategy Tips Content 93

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Create a Social Media Strategy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

Social Media 179

Social Media Strategy Marketing Curation 179

Ignite Social Media

JUNE 5, 2019

Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Strategy & Implementation. Our strategy was to bring the experience of boating to our audience and to demystify boat ownership. Campaign Objective.

Case Study 107

Case Study Study Social Media UGC 107

Ignite Social Media

MAY 26, 2022

Adopting a future-proof social media strategy will help you stay ahead of the curve. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Now, what can you do to make sure your social media marketing strategy remains effective in the years to come?

Social Media 156

Social Media Strategy Marketing Influencer 156

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Waxing UnLyrical

MAY 2, 2019

We worked to uncover insights from various data sources to shape the organization’s long-term strategies. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. As its annual concert approached, Geben was hired to help Harmony Project find its voice by parsing the data.

Case Study 125

Case Study Study Project Creative Commons 125

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

Study 95

Study Conversation Cost Campaign 95

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. Case studies. Incorporate executive thought leadership into your advocacy strategy. Take your strategy to the next level by keeping track of the publications quoting and interviewing your execs. Social media posts. Data reports. Templates and tools.

Strategy 131

Strategy Content Curation Press Release 131

Sherrilynne Starkie

NOVEMBER 9, 2013

And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. Study shows PRs are not liars. It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations.

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Jenn's Trends

OCTOBER 5, 2016

Today’s case study is one of those accounts. And so, this is the perfect account for another Instagram case study. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends. Today, I am introducing you to Vanilla and Bean.

Case Study 157

Case Study Study Instagram Trends 157

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing? Here are 10 noteworthy observations from the study. Thoughts on these studies?

Research 257

Research Report Social Media CPM 257

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

Strategy 116

Strategy Content How To Marketing 116

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Case studies show that 80% of Instagram users follow at least one business profile. As of 2018, 71% of US businesses reported they use Instagram for marketing.

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy. The social networking goliath has nearly 1.5

Strategy 142

Strategy Facebook CPC How To 142

Digimind

AUGUST 27, 2020

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

Case Study 97

Case Study Study Products Strategy 97

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. So our strategy here is to just build traffic and gain a following. The Blue Key Campaign (Prezi).

Case Study 100

Case Study Study Influencer Consultant 100

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. At the core of most businesses marketing strategies is an investment in SEO services to increase organic traffic sent to the brand’s website. Written By. Tamir Davies. How Can We Define Negative SEO? The Survey.

Study 184

Study Reputation Survey SEO 184

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

SocMed Sean

FEBRUARY 15, 2022

A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. Added to this, studies have found that people feel a more positive connection to brands that they see being authentic on TikTok, and this means they are much more likely to become buyers.

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Your Escape From 9 to 5

JULY 1, 2022

According to the 78 percent of salespeople who regularly outsell their competitors by effectively using a social media strategy, it sure is! In this post, learn how to develop a social media strategy that pays. Is it worth it – the learning curve? Social + Media = Sales. It is social. It is informational. It is informational.

Social Media 75

Social Media Strategy Marketing Loyalty 75

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! Words like study, research, and get to know don’t quite cut it here. The sweat drips down your brow. Keep reading.

Social Media 119

Social Media Strategy Marketing Study 119

The Realtime Report

JULY 15, 2022

Strategy for Ultimate Business Growth. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Optimizing Your Strategy. How to Optimize Your Social Media. Final Thoughts.

Social Media 91

Social Media Strategy How To Comparison 91

Audiense

MAY 31, 2021

Jam-packed with discussion and case studies, we explored why social data is the secret weapon in your segmentation arsenal. We were delighted to host a webinar , in partnership with the Social Intelligence Lab , taking a much needed deep-dive into the world of segmentation.

Data 157

Data Case Study Strategy Hosting 157

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Strategy Content Template 153

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145

Strategy Marketing Sports Team 145

Ignite Social Media

DECEMBER 19, 2018

As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video. Learn how your brand can benefit from social media strategy development in 2019.

Video 145

Video Social Media Strategy Case Study 145

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media. The Challenge of an Organic-Only Strategy. In this blog post. A Facebook Reach Success Story.

Case Study 110

Case Study Study Communities Organization 110

Social Media Strategies Summit

FEBRUARY 4, 2021

However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. Adding a CTA is one of the best ways of making your LinkedIn marketing strategy take off. The LinkedIn strategies for B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130