Waxing UnLyrical

SEPTEMBER 5, 2019

Perhaps unsurprisingly, many businesses overlook the impact of a successful internal communications strategy. An effective internal communication strategy : Ensures your message is carried to all parts/extremities of the business. The post What Does Blood Have to Do With Internal Communication Strategy?

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Waxing UnLyrical

JANUARY 31, 2019

Her focus is on creating and executing effective human-centric strategies for leadership and relationship management opens the door for clients to live a more fulfilling life at work and at home. The post What’s your personal success strategy for 2019? appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

SEPTEMBER 13, 2013

Do you have a great community building strategy? 5 Strategies to Build a Network of Bloggers and Journalists is a post from: Waxing UnLyrical. 5 Strategies to Build a Network of Bloggers and Journalists. Wish them a happy birthday or congratulate them when you see a tweet about their child graduating.

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Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Please share in the comments below.

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Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

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Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. Check out these seven posts.

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Waxing UnLyrical

FEBRUARY 13, 2013

And on Q5 (what PR pros *must* start doing when it comes to measurement): A5: Map back to business strategy. Map to Business Strategy: Geoff Livingston on #measurePR is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. And work backwards from there.

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Waxing UnLyrical

JANUARY 20, 2016

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. How do you incorporate design elements into your marketing strategy? 5 Tips to Incorporate Design Elements Into Your Marketing Strategy. Guest Post by Sara Theisen. Identity/Branding.

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Waxing UnLyrical

JULY 29, 2021

That doesn’t mean your strategy can’t be intricate. But the more intricate and/or layered your strategy, the greater the need to keep your core message + communication thereof simple. What is simply communicated is likely to be easier to understand and absorb, which makes it more likely to be acted upon.

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Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. Yet, health and wellness brands refuse to let them go.

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Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Guest Post by Brooklin Nash. As technology develops, software and consumers become increasingly integrated. But what can that actually look like?

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Waxing UnLyrical

JUNE 11, 2021

This is one of the best ways, and reasons, to use social media, i.e.: Generate engagement that, in turn, grows community, and which you can then motivate to X, Y, and Z actions, depending on your strategy. Nicely done, FDA! What did you think of this social media play? Awesome, terrible, meh…? Whichever it is, I’d love to know.

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Waxing UnLyrical

JUNE 16, 2021

A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses. Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET . The 4-1-1: it’s this Friday (June 18) at 10 am ET, online. And it’s free to attend.

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Waxing UnLyrical

DECEMBER 4, 2018

Using influencer marketing as part of a successful strategy. At the center of any successful influencer marketing strategy is a mutually beneficial relationship between the brand and the influencer. This provides the optimal environment for higher ROI when partnering with the influencer.

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Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Ellen Graves , Social Media Strategist, and. Quisto Settle , Assistant Professor. Best PR, comms grow from target audience.

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Waxing UnLyrical

SEPTEMBER 12, 2019

Developing a Content Marketing Strategy. Before you start investing the time and money needed to research and develop longform content, you need to have a content marketing strategy. Do extensive keyword research using proper keyword tools like SEMRush or Ahrefs and see where your site has gaps.

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Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

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Waxing UnLyrical

JUNE 12, 2013

Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. PR creates a messaging strategy to support that. And that step is within your control. One problem: the product is not edgy.

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Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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Waxing UnLyrical

NOVEMBER 30, 2018

From there you can hone your content strategy to produce more types of content which resonates with your audience. Identifying the key sources or platforms where your content is being consumed more will help you devise your content distribution strategy. Simply put, it measures the popularity of different pages on your website.

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Waxing UnLyrical

MARCH 27, 2015

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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Waxing UnLyrical

MAY 30, 2014

It’s the confidence to steer clients in a direction more aligned with the organization’s strategy. Business Communication Shonali Burke business value of PR critical thinking pr strategy strategic thinking' It’s the ability to evaluate pros and cons, and communicate them effectively and efficiently.

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Waxing UnLyrical

JANUARY 13, 2016

” That is strategy. I can’t say that this strategy will always work, nonetheless it’s a great example of how strategy can give you a better shot at success than trying to achieve a mediocre number of wins. How can you decide on a strategy when you can’t decide on a course of action? ” ~Peter Drucker.

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Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

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Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. How has attitude impacted your brand strategy and success? Image: aussiegall via Flickr, CC 2.0.

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Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Outline your strategy – make sure it fits the goal. As an addendum to the above-mentioned point, identify where the weak points were in your strategy and see if they can be corrected. Set a clear, measurable goal.

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Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

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Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy. Visual content boosts social engagement. A Picture that’s Worth a Thousand Sales.

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Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Ultimately, you have to know what your business objectives are, how your overall communication strategy supports those objectives, and plan your tactics accordingly.

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Waxing UnLyrical

OCTOBER 26, 2015

Three Keys to Blueprinting Your Social PR Strategy. Why: “As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.” Seven Frequently Asked Questions on Social PR Strategy.

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Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

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Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them. Should You Plus Your Own Plus Posts?

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Waxing UnLyrical

DECEMBER 9, 2013

The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!). How do you build business relationships? What’s worked/not?

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