Techipedia: Tamar Weinberg

JULY 21, 2009

Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. Thank you for putting that together Tamar in this article. Reply Lesley Aveyard July 29, 2010 at 3:19 am Great article – thanks for this.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Unfortunately, many companies, for various reasons, adopt the worst possible strategy, and fail to respond to their customer at all.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Social media can be used as a mechanism to distribute discount coupons and offers, thereby making it a medium for implementing product life cycle strategies. Social media can help with the promotional strategies that assist with the product life cycle.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Example Social Media / Online Marketing Strategies Based on Industry. Here are a few social media strategy overviews that may help to lend some custom perspective for your industry. Here are a few social media strategy overviews that may help to lend some custom perspective for your industry. Real Estate. Restaurant/Bar/Pub.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. There are any number of ways to slice and dice social media activities. This is basically how our agency organizes the work. (If Communication.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Even if this belief were true, trying to market everything to everybody is a highly ineffective strategy. This is a wrongheaded strategy — maybe. Referral generation is a popular and effective strategy for marketing firms. At heart, they believe they are creative and flexible enough to sell everything to everybody.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. You need to analyze the leads generated by your advertising – or any communications to customers – so you can re-align your marketing strategy and spend your budgets more wisely.

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Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

If the response is a blank stare or some rambling, semi-coherent, jargon-laden ad-lib, it is a telltale sign that they have no systematic approach to strategy or execution. Ideally you want to see the SEO’s methodology in writing.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

MAY 12, 2010

While not all social functionality will make noticeable impact on your SEO efforts, certain ones like blogging can literally become the centerpiece of a successful SEO strategy. Search Engine Optimization Benefits A third, more subtle, reason to “fix your house” is the impact that social functionality can have on search engine optimization.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

APRIL 7, 2014

There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Companies that Use Social Media for Clinical Trial Recruitment.

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Research Pharmaceuticals Social Media Tools 194

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. He is the author of the newly released Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley 2010).

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Nonetheless, in the long term, social media can be a viable marketing strategy even for these industries: 1: Small Clients / Large Profits – Businesses that only have a handful of clients that are under contract will see a low return in social media. So I think basically every brand needs to have a strategy in the least. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 5, 2014

I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. While I’ve been relatively silent, 2014 has been a really fun year. In fact, I’m still hunting for the thing that marries all of those passions.

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Module How To Project Buy 205

Techipedia: Tamar Weinberg

JULY 15, 2009

After you’re quite certain you’re ready to dig into the social media world and you have formulated a strategy , the latter half of the book will guide you through popular existing tools that can ease your way into social media. How do I craft a corporate strategy for blogging ? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MARCH 1, 2011

Businesses need to apply more natural feelings and reactions to social media in order to be successful because having a careful and calculated social media strategy devoid of emotion is just like having a script for every time you meet with your friend. It’s unnatural and it’s ugly.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

MARCH 27, 2012

Lisa Kalner Williams is the founder of Sierra Tierra Marketing , a social media marketing company that provides social analysis, strategy, and instruction to businesses and non-profit organizations. With these tips in mind, how might you plan to show more gratitude to your fans and followers?

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JANUARY 24, 2012

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Work on Building a Community. A community does not build itself.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

But that’s something I do damn better than most, and this is where I am not like any one of these guys: it all starts with one on one relationships, something my ISFJ personality craves over some massive market strategy where I can be singing from the rooftops and attracting a big crowd. Because to me, it all starts with one person.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Ignore Social Media Checklists or ‘Top’ Lists It’s nice to be featured in press both online and off, but allowing that to influence your ego or strategy is just silly. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Get her free video course on how to create a stress-free social media strategy and check out her blog. [ And build your foundation on a back-story that will resonate with the people you serve. Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Like this post?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

JANUARY 26, 2011

This thinking unfortunately minimizes the potential of true and far reaching social media strategy , creating the ability to truly connect with people and build bonds with constituents that can help them evangelize your brand and create passionate advocates.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Your individual company can certainly get close if you use a similar strategy as the Vitrue study, but there are too many unknowns about the types of people who consider themselves “fans.”. In the end, getting excited about a Facebook fan is not a crime.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. My responses are often along the lines of, “Thanks, but my blog covers social media marketing strategy. Jonathan was too kind and did not identify the spammer, but next time, you might not be so lucky.

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MARCH 16, 2008

Where : Black Finn NY, 218 East 53rd Street Who : Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference Why : Because you know you want to support a charity and hang out with some of the biggest search industry leaders Will I see you there?? I hope so!?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool. Chaim Haas is a senior vice president of technology, emerging media, and digital strategy at Kaplow Communications. Adam Singer. Chaim Haas.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Some agencies are pure technicians: all tactics and no strategy. This approach narrows scope, reduces risk, and provides a safe way for both parties to get comfortable working together. Is the agency open to crawling before it walks? Has strategic thinkers.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online.

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GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Looks like basically he used Twitter to drive people to his blog, and part of his Twitter strategy was to target existing social media heavyweights (influencer’s) and make friends with them.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&#

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Also, if one is considering SEO as part of that strategy, they’ll need to blog on their own site. Membership blogging partially meets our needs for community. On the flip side, many desire to have their own voice heard and will continue one-person blogging.

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Think about redoing your Twitter strategy if all you plan on doing is broadcasting. If you need help at a bank and speak to the teller but the teller remains silent, is that good business practice? Is that even professional?

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

January 12, 2010 at 1:24 am Social Media Strategy from A to Z » Techipedia | Tamar Weinberg May 30, 2010 at 9:35 am { 7 comments… read them below or add one } David Leonhardt December 8, 2009 at 10:50 am Wow. » ????? ????? » ?????????? ???????: ????????? ?? ?????????????? ?????????

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JANUARY 28, 2010

| Network Marketing Freedom January 28, 2010 at 7:17 pm links for 2010-01-28 | Company K Media January 28, 2010 at 9:31 pm BizSugar.com January 30, 2010 at 9:16 am Vote on this article at blogengage.com January 30, 2010 at 9:19 am January ‘10: Best Search/Marketing Posts February 1, 2010 at 3:20 pm 7 Traits of Highly Effective Viral Videos – (..)

Video 236

Video Flash Mob YouTube MySpace 236