Social Media Strategery

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Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

Strategic Focus – Agencies have the ability to focus on long-term strategies rather than the day-to-day challenges and deadlines that can distract internal staff. Flexibility – A PR agency partner gives brands the ability to easily pivot to different tactics by pulling in different team members and skill-sets on an as-needed basis.

RFP 63
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Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect. What it requires is a fundamental shift in marketing strategy. And marketing cannot be the sole owner and creator.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

For years, clients have been asking me to develop "social media strategies," and for years, I've been telling them that they don't need a "social media strategy." " What they need is strategy to help them solve whatever business problem they're looking to solve.

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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

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Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

Here are a few sample development plans for employees up and down your org chart that will build a foundation for a more innovative marketing team that could actually apply those strategies and tactics you see in conference agendas, blog posts and white papers.

B2B 65
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Who Are You Working For?

Social Media Strategery

Do you have a strategy for what you’re working on? Four years ago when I first started our Digital Strategy and Social Media practice here, I had a seemingly unlimited amount of time – I had no problem with putting in a 9-5 day followed by a 5-9 night. Do you have an idea of what you’re trying to accomplish?

Gov 2.0 114
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Brands know they now must create distribution strategies for that content, sometimes at a substantial cost. Are your social media, content generation, and content distribution strategies ready?