Social and Logical

DECEMBER 3, 2010

Understanding these principles will help you make effective decisions for your social media strategies. Network building is more dimensional in nature as opposed to the linear strategy of aggregating quantity x to yield outcome y. Simplicity and Strategy. The basics of network theory are quite simple. Components.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 19, 2010

Using social media for business purposes does require strategy and direction. Quite a bit of strategy is needed to carry this off without sounding like a spam bot. Quality social media strategies require a lot of small details. Many companies really don’t have a dynamic online presence, the way we might imagine it to be.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

When presented with a simple obvious strategy, many clients are not impressed. Especially with the economy as it is, now is the time to really consider the importance of creating balanced right brain/left brain strategies. A flood of data should never be allowed to wash away your common sense and your own feeling for the market.

Engagement 150

Engagement Fashion Analysis Data 150

Social and Logical

DECEMBER 3, 2010

Understanding these concepts on a mental level is completely different from applying them in real life strategies. These concepts are deceptively simplistic. But don’t be fooled. Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

Being familiar with research literature is extremely useful if you want to make better decisions with social media strategies, instead of falling for various myths. Reliable conclusions allow us to make predictions on a broad range of situations.

Social Media 150

Social Media Wikipedia Research Statistics 150

Social and Logical

DECEMBER 7, 2010

Create strategies that make sense according to behavior principles. This probably explains how the Haitian relief campaign managed to receive over $1.5 million for emergency tents after the earthquake in Port Au Prince. Lesson Learned : Behavior operates according to dynamics that have been studied by researchers. Final Thoughts.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 3, 2010

Ask yourself how you can incorporate these qualities within your own content strategies. Write down, or note what qualities you liked about these materials. Are they humorous? Daringly honest? Maybe even start a compilation of links and sites you don’t like. Practice what you preach and use these insights in your own campaign.

Content 150

Content How To Journal Campaign 150